Rolex Reveals Daytona for Winner of 24 Hours of Daytona
Rolex has unveiled a unique Daytona watch that will be awarded to the winner of the 24 Hours of Daytona, a grueling endurance race taking place in Daytona Beach, Florida. Unlike the special 'Le Mans' edition, this year's trophy is a standard two-tone Cosmograph Daytona ref. 126503, which features a one-of-a-kind engraving on the case back. Rolex has had a longstanding relationship with Daytona, dating back nearly a century, and has been a key player in the motorsport scene since naming its chronograph collection after the iconic speedway in 1963. The Rolex 24 at Daytona race is set to begin on January 24, 2026, at 1:40 PM EST, and will last for exactly 24 hours. The winner of this prestigious event will not only receive a trophy but also a commemorative Rolex watch, continuing the tradition established when Rolex became the title sponsor of the race in 1992. This connection highlights Rolex's deep-rooted association with speed and endurance in motorsport, exemplified by its first testimonee, Sir Malcolm Campbell, who famously set land speed records on Daytona Beach while wearing a Rolex.
