Rolex to auction four unique Daytonas this month for the Federer Foundation and Re:wild
Rolex will auction four uniquely crafted Daytona watches, each representing a different season and featuring rare gem‑setting, on September 28 in London with Phillips. The proceeds are pledged to the Federer Foundation and Leonardo DiCaprio’s re:wild, supporting youth development and environmental conservation. The set, valued at roughly CHF 4 million, has generated intense interest, with over a thousand potential buyers and speculation that bids could exceed $10 million. This charitable sale could reshape the market for Daytona models, echoing the impact of past record‑breaking auctions such as the Paul Newman Daytona.
Buying Time Analysis: This story is significant because it marks Rolex's first charity auction of uniquely gem‑set Daytona watches, combining high‑value horology with philanthropy to support the Federer Foundation and re:Wild, potentially reshaping the market and highlighting luxury's role in environmental and youth initiatives.
