Rolex Trimmed Production In 2025 According To Swiss Bank Vontobel
In 2025, Rolex reduced its production for the second consecutive year while simultaneously increasing its market share in the luxury watch sector. According to Swiss bank Vontobel, the brand solidified its position as the top seller, accounting for 61% of sales by value for watches priced above CHF 3,000, up from 57% in 2023. The report highlights that the overall Swiss watch industry has faced challenges, including a decline in exports and rising gold prices, which have affected many brands while only a select few, including Rolex, have managed to thrive. The report also emphasizes the growth of Rolex's Certified Pre-Owned (CPO) program, estimated to be worth around CHF 500 million in sales. This program has become an integral part of the Rolex ecosystem, positioning it to rank as a top competitor in the Swiss watch industry. Despite the rising gold prices, which surged by approximately 67%, the average price of precious-metal watches increased only modestly, indicating a significant gap between production costs and consumer pricing in the luxury sector.
