Rolex’s Story Told in 120 Watches
James Dowling's book, "The Rolex Legacy," presents a unique perspective on the renowned Swiss watchmaker, intertwining the history of Rolex with global events that shaped its evolution. Through the lens of 120 selected watches, Dowling explores not only the brand's successes but also its failures, illustrating how some originally overlooked models, like the Milgauss and the Daytona, gained significant value among collectors over time. The author emphasizes that the narrative of wristwatches is deeply connected to the 20th century, with Hans Wilsdorf, Rolex's founder, likened to a visionary figure akin to Steve Jobs for his marketing acumen and ability to identify market gaps. The book aims to be accessible to a wide audience, making it suitable for both avid collectors and casual enthusiasts. Each of the 120 watches is discussed in short essays, allowing readers to engage with the material at their own pace. Dowling also addresses the origin of the Rolex name, noting its memorable quality akin to other iconic brands. With an engaging approach, the book not only satisfies the curiosity of Rolex aficionados but also serves as an ideal gift for anyone interested in the world of watches.
