Sales for birthplace of Shakespeare jeweler top £100 million for first time
Pragnell, the jeweler based in Stratford-Upon-Avon, achieved record sales of £100.5 million in the 2024-25 financial year, marking a significant milestone as it became the sixth largest jeweler in the UK. Despite a 6% increase in revenue, rising costs related to retail expansion led to an 11% decline in operating profit, which fell to £8 million. The company's transformation from relying heavily on overseas visitors to now generating 86% of its turnover from domestic customers highlights its adaptability in the post-Brexit landscape. The recent opening of a new showroom named The Embassy has further enhanced Pragnell’s reputation, showcasing prestigious brands and a stunning replica of John Harrison’s H1 marine chronometer. The company continues to innovate and evolve, with managing director Charlie Pragnell emphasizing the importance of creativity and engagement in their offerings. This approach not only attracts customers but also fosters a sense of community between the owners, team, and clientele, ultimately contributing to the brand's ongoing growth and success.
