Seiko Watch Sales Projected to Exceed $1.5 Billion This Financial Year
Seiko Group reported record first-half results for the six months to September 2026, with sales up 22.3% to ¥196.3 billion ($1.2 billion) and operating profit rising 86.5% to ¥31.4 billion ($197 million). Watch sales grew 24.2% to ¥122.4 billion ($767 million), while watch operating profit increased 11% to ¥26.4 billion ($165 million). Growth spanned Grand Seiko and the Seiko Prospex, Presage, and Astron ranges, with sales up across the Americas, Europe, and Japan. The company raised its full-year forecast to ¥390 billion ($2.4 billion) for the financial year ending March 2027. If watches maintain their 62% share of group sales, the division could generate more than $1.5 billion in turnover. Seiko’s share price has gained 120% since the start of the year, despite falling 24% over the past month, and operating cash flow improved 50% as net profit increased.
Buying Time Analysis: Seiko’s record first-half results and revised full-year forecast highlight strong momentum, with watch sales up 24.2% and the division on track to exceed $1.5 billion in annual revenue.
