Seven Watch Brands to Watch in 2026
The watch industry experienced significant developments in 2025, with brands like Rolex and Cartier making headlines through innovative releases and bold designs. As 2026 approaches, certain brands are poised for greater attention, including Longines, which has focused on collector preferences and introduced notable models like the Spirit Pilot Flyback. Patek Philippe is expected to celebrate the 50th anniversary of its iconic Nautilus with a major release, while Seiko gears up for its 145th anniversary, potentially unveiling exciting new timepieces. Tudor also marks its centenary, hinting at surprises to commemorate its legacy. Ulysse Nardin is set to highlight its revolutionary Freak watch, celebrating 25 years since its inception, while Universal Genève and Gallet prepare for relaunches under Breitling's ownership. Universal Genève plans to honor its past with exclusive recreations of beloved models, while Gallet's 200th anniversary may see a return to its chronograph roots. The upcoming year promises a blend of innovation and nostalgia as these brands navigate the evolving landscape of the watch market.
