Sharp rise in sales for Chinese jeweler gives hope for luxury watch revival
Chow Tai Fook Jewellery Group has experienced an 18% increase in sales during the final quarter of 2025, a promising sign for the luxury watch market's recovery post-pandemic. With nearly 7,000 sales points in Mainland China, Macau, and Hong Kong, the company reported substantial growth, particularly in Mainland China where sales rose by 17% to HK$6.6 billion (approximately US$846 million). The sales boost was also notable in Hong Kong and Macau, with a 23% increase, despite overall volumes declining. The rise in sales was attributed to a steady recovery in consumer sentiment towards jewelry spending, with significant price increases driven by the soaring value of gold. The average selling price for fixed-price gold jewelry nearly doubled year-on-year, reflecting a shift in consumer behavior and a resilient luxury market in the region. As luxury watchmakers closely monitor these financial results, the data suggests a rebound in the Asian markets, signaling potential growth for the luxury watch sector.
