SJX Podcast: Best of 2025 – Value Propositions
Episode 23 of the SJX Podcast focuses on value propositions for watches priced under US$10,000. The year saw a mix of developments in the affordable watch segment, highlighted by Tudor's impressive refinement of its sports watch range with the Ranger 36. Additionally, several micro-brands emerged, showcasing distinctive designs and enhanced movements that proved their viability in the market. Noteworthy releases from brands like Christopher Ward, Albishorn, and Kollokium revealed that creativity and innovation remain strong at accessible price points, even as some established brands have shifted their focus to higher-priced offerings. The Grand Seiko UFA, while slightly above the $10,000 threshold, also stood out as a compelling option worth considering for those looking to indulge.
