Sotheby's Sets Record Price for Cartier Quartz Watch
The Sotheby’s Hong Kong auction sold a white‑gold Cartier Cheich for US$3.38 million, setting records as the most valuable Cartier watch and the most valuable quartz wristwatch ever sold publicly. Originally created as a prize for the Dakar Rally when it was sponsored by Cartier, only a few Cheich watches were made, with the white‑gold piece crafted decades later for collector Giorgio Seragnoli before entering the auction market. The sale highlighted continued demand for distinctive Cartier timepieces, joining iconic models such as the Crash. The watch fetched HK$26.5 million, surpassing its wide pre‑sale estimate of HK$8‑40 million, and underscored the enduring appeal of rare, historically significant watches among collectors.
Buying Time Analysis: The story highlights a record-breaking sale of a rare Cartier quartz watch, underscoring the enduring demand and high value of unique luxury timepieces in the auction market.
