Split Watches Introduces New GMT Model
Split Watches has launched its new Split GMT, a 40 mm Ceramod+ case watch available in four colour‑coded models—Delta, Rea, Westbourne, and Hudson—each inspired by iconic music scenes from the Mississippi Delta to New York’s CBGB era. Priced at US$895, the watch features a Miyota 9075 automatic movement with a true GMT function, 100 metres water resistance, sapphire crystal with anti‑reflective coating, and an integrated FKM rubber strap. Every purchase includes a donated hour of mental‑health therapy through a partnership with Musicares, reflecting the brand’s commitment to supporting mental wellness. The brand’s co‑founders, Ed Margulies and Dara Amjadi, combine their backgrounds in watchmaking and music to create a product that connects enthusiasts with both craftsmanship and a charitable purpose. Their mission emphasizes personal connection, mental‑health awareness, and a celebration of rock‑music heritage, aiming to foster community and meaningful experiences for watch lovers worldwide.
Buying Time Analysis: This story highlights Split Watches’ innovative expansion into the U.S. market with a purpose‑driven GMT model that blends music‑inspired design, mental‑health philanthropy, and affordable luxury, demonstrating how a brand can grow while making a meaningful social impact.
