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Stop Buying the Discontinued Rolex Pepsi. (Market Truth) - YouTube - Theo and Harris

Editorial Staff

15 May 2026 — 1 min read

The video explains that the discontinuation of the GMT‑Master II “Pepsi” has caused the secondary market price for stainless‑steel models to surge to roughly $30,000, a level that is hard to justify given the availability of a comparable white‑gold version for about $28,000. It argues that paying a premium for a steel watch at the peak of hype offers little value, especially when collectors could instead acquire multiple high‑quality pieces or opt for more affordable alternatives. Instead of chasing inflated prices, the discussion suggests better ways to allocate the $30,000 budget, such as purchasing a combination of watches—including a Rolex and a Breguet—or selecting a neo‑vintage GMT like the reference 16710, which provides similar style at a fraction of the cost. This approach aims to avoid financial risk and make more sensible investment choices in the watch market.

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Watches of Switzerland reports record £1.83 billion sales

Fossil Group Ahead of Schedule on Turnaround Plan

AP Royal Oak Owners' Reaction to Royal Pop

Watch Spotting at the 152nd Kentucky Derby

Watches of Switzerland reports record £1.83 billion sales