Studio Underd0g and Ahmed Seddiqi Launch 03SERIES Chan3ad Fishing‑Themed Watch
Studio Underd0g collaborates with Ahmed Seddiqi to launch the 03SERIES Chan3ad, a limited‑edition chronograph inspired by the kingfish of the Gulf. The watch keeps the original 03SERIES dimensions—38.5 mm case, 13.6 mm thickness, and 50 m water resistance—while featuring a distinctive two‑layer dial that blends a blue‑grey dégradé finish with a pale pink interior, echoing the fish’s scales and flesh. Eastern Arabic numerals adorn the tachymeter, and yellow‑tipped chronograph hands reference the lemon traditionally served with the dish. Powered by a custom‑tuned Sellita SW510‑M hand‑wound monopusher movement, the piece offers a 63‑hour power reserve and a 28,800 vph frequency, housed in a 316L stainless‑steel case with a sapphire crystal. The Chan3ad is produced in a run of only 100 pieces, each assembled at Studio Underd0g’s D0ghouse facility in Great Britain and sold exclusively through Ahmed Seddiqi boutiques from 17 September 2026. It ships with a black salmon leather strap sourced from Iceland, complemented by an optional Milanese mesh bracelet, and is priced at AED 9,600 (approximately €2,300). The collaboration merges playful colour storytelling with technical watchmaking, delivering a collectible piece that celebrates regional culture while maintaining Studio Underd0g’s signature craftsmanship.
Buying Time Analysis: This story highlights a culturally significant limited‑edition collaboration between Studio Underd0g and Ahmed Seddiqi, showcasing innovative design inspired by Gulf heritage while reinforcing the brand’s niche appeal and exclusive market positioning.
