Studio Underd0g cancels a flipper's US$16,000 order
Studio Underd0g has made headlines by prioritizing customer integrity over profit by canceling a significant US$16,000 order placed by a flipper. The founder, Richard Benc, discovered that the watches were being listed for sale on eBay before they had even shipped, with the seller claiming to have multiple units available. In response, the order for ten watches was promptly canceled and refunded, ensuring that genuine customers would have a chance to purchase the product. This decision has garnered widespread support on social media, with over 200 comments praising the brand's commitment to preventing flipper culture. Many customers expressed their appreciation for upholding this principle, emphasizing the importance of getting products into the hands of true enthusiasts rather than resellers. While returning such a large order may seem counterintuitive, it reflects a long-term strategy to maintain positive sentiment around the brand, reinforcing Studio Underd0g's stance against flippers and cultivating a dedicated customer base.
