Studio Underd0g Establishes The D0ghouse, Its New British Watchmaking Facility
Studio Underd0g has achieved remarkable growth in the watchmaking industry, evolving from a one-man operation to a thriving company producing over 14,000 watches annually. The brand has recently formalized its expansion by acquiring the Horologium workshop, now known as The D0ghouse, which allows for greater control over production and opens opportunities for scaling output. With assembly and testing now conducted in-house, Studio Underd0g is set to enhance its commitment to quality while inviting enthusiasts to experience its watchmaking process firsthand. The D0ghouse is set to open in May 2026 and will provide visitors with a behind-the-scenes look at the assembly of Studio Underd0g watches, along with hands-on experience opportunities. Priority access will be granted to those attending the British Watchmakers’ Day, where they can register their interest in visiting the new facility. Additionally, visitors will have the chance to purchase an exclusive model from the 01Series, enhancing the experience. Studio Underd0g continues to invest in local talent, recruiting skilled watchmakers to support its growing operations.
