Subdial Raises $20 Million to Expand in the UK and US
Subdial has raised $20 million to accelerate its growth, expand its inventory and enter the US market. Already trading at an annualised rate of about $100 million, the pre-owned luxury watch business has been profitable since early 2026 and has doubled in size over the past 18 months without significantly increasing working capital. The new equity and debt financing will support faster inventory growth and a substantial US operation, targeted to open in 2027. Co-founder Christy Davis plans to move to the US with his family to lead the expansion, while co-founder Ross Crane continues to oversee the UK business. Subdial aims to grow UK sales by nearly 90% over the next year and sees further potential to become the country’s leading pre-owned watch business. Davis believes better trading experiences can expand the wider secondary market, and says the company’s investors bring expertise in scaling marketplaces and support its long-term ambition to build a valuable, world-leading business.
Buying Time Analysis: This story highlights Subdial’s $20 million raise as a catalyst for expanding inventory, targeting nearly 90% UK growth, and launching a substantial US operation in 2027.
