Subdial Secures $20 Million to Expand in the UK and Launch in the US
Subdial has secured a $20 million funding package to accelerate UK growth and establish a major US operation in 2027. The investment combines a Series B equity round led by Gresham House Ventures, participation from existing backers, and a debt facility expected to close shortly. Co-founder Christy Davis will move to the United States to lead the expansion, while Ross Crane remains in London. The US business is expected to open a Clubhouse, likely in New York City, with a substantial team and locally sourced watch inventory. Founded in 2018, Subdial combines online trading, physical retail, data analytics, content, and community. It reports annualised trading activity approaching $100 million, more than 40% of sales from repeat customers, and over 100,000 platform users. The funding will let the company invest in inventory and expand faster while retaining shared technology and digital infrastructure across its UK and US businesses.
Buying Time Analysis: Subdial’s $20 million funding will accelerate its UK growth and support a major US launch in 2027, signaling an ambitious expansion of its pre-owned luxury watch business.
