Swiss Watch Exports Down 1.7% to CHF 25.5 billion in 2025, Uncertain Outlook for 2026
Swiss watch exports experienced a decline of 1.7% in 2025, totaling CHF 25.5 billion, following several years of strong growth. The year ended on a positive note in December with a 3.3% increase, but the overall trend reflected challenges in key markets, particularly due to economic uncertainties in China and a stronger yen affecting exports to Japan. The evolving U.S. tariffs further complicated the landscape, leading to fluctuations in shipments. Despite some segments remaining stable, the overall volume of wristwatches exported decreased by 4.8%, indicating a rise in average prices. Looking ahead to 2026, the Swiss watch industry faces a cautious outlook amid inflation, a strong Swiss franc, and changing consumer preferences. Employment in the sector has also seen a slight decline of 1.3%, highlighting the market slowdown. While there are hopes for a recovery in China and stabilization in U.S. import policies, the market dynamics remain uncertain, necessitating adaptability to retain relevance with new generations of consumers. Positive indicators, such as an increase in secondary market prices and strong sales from major retailers, suggest potential for gradual recovery.
