TAG Heuer launches fragment collab Carrera at Miami Art Basel
TAG Heuer has launched a new collaboration watch with Japanese streetwear brand fragment at Miami Art Basel, marking their third partnership since 2018. The latest release is the Carrera Chronograph, featuring a vintage-inspired design that incorporates a raised "glassbox" crystal and a minimalist aesthetic. With a 39mm steel case, the watch boasts a black opaline dial, white details, and a light grey tachymeter bezel. Limited to 500 pieces, it is priced at $9,050 and showcases fragment's signature lighting symbol in the date aperture and on the crystal caseback. The launch event was co-hosted by Hiroshi Fujiwara and TAG Heuer's Chief Marketing Officer George Ciz, attracting a star-studded guest list that included actress Alexandra Daddario, artist Mia Moretti, and professional golfer Paris Hilinski. Fujiwara emphasized the importance of design integrity, stating that every detail of the watch was carefully considered to preserve its balance. The collaboration highlights a shared commitment to lasting design and innovation between TAG Heuer and fragment.
