TAG Heuer shows off Fragment trilogy at Art Basel Miami Beach
TAG Heuer made a luxurious entrance at the 2025 Miami Art Basel, showcasing its latest collaboration with Japanese designer Hiroshi Fujiwara. The highlight of the evening was the unveiling of the Carrera Chronograph, marking the third collaboration with Fujiwara's streetwear brand, fragment (FRGMT). The event took place at Shiso, featuring a cocktail hour with DJ Mia Moretti and a four-course dinner from Chef Raheem Sealey's new Japanese-Caribbean fusion restaurant. The guest list included notable figures such as actress Alexandra Daddario and entrepreneur Bianca Senna, creating a star-studded atmosphere. During the celebration, the limited-edition chronograph was presented, featuring a 39mm steel case with a black opaline dial and a light grey tachymeter bezel. The watch is complemented by a polished and brushed-finished bracelet, a style reintroduced by TAG Heuer earlier in the year. Unique design elements include Fragment’s signature lighting symbol in the date aperture and on the crystal caseback, revealing the watch's in-house TH20-00 movement. The evening encapsulated the fusion of art, fashion, and horology in a vibrant setting.
