editorial
The wristwatch industry has historically been fragmented, characterized by a diverse array of brands, models, and consumer communities. Recently, however, the connections that once unified the industry have weakened, leading to increased fragmentation. Factors such as the shift away from traditional trade shows, the rise of direct-to-consumer sales,
editorial
The recent Academy Awards highlighted Timothée Chalamet's notable shift in watch choices, as he sported an Urban Jürgensen UJ-2, a high-end indie watch, during the event. Known for his trendsetting style, Chalamet has been seen wearing various exclusive timepieces from indie brands such as Simon Brette
editorial
The reflection on watch collecting reveals a journey of evolving opinions and realizations about the hobby. Initially captivated by mechanical movements, the collector gradually shifted focus to appreciate quartz watches and other aspects of timepieces that had previously been overlooked. This transformation highlights the importance of growth in the collecting
editorial
Swiss watchmakers are experiencing a significant decline, with many brands reporting sales drops of over 50% in the past eight years. While some companies like Richard Mille have thrived, most others face existential challenges due to varying performance and strategies. Brands such as Omega have struggled with retail sales, despite
editorial
The impact of artificial intelligence (AI) on the luxury industry, particularly in the high-end timepiece sector, is explored with a focus on the enduring necessity for human involvement. While AI offers tools that can enhance productivity and efficiency, it fundamentally lacks the ability to replicate the emotional and irrational
editorial
The Swiss watch industry is facing significant challenges due to various factors, including rising gold prices, a stronger Swiss franc, and increased tariffs affecting both watch imports and store construction costs. Major brands like Rolex, Patek Philippe, and Audemars Piguet have implemented price hikes to counteract these pressures, with Rolex&
editorial
Morgan Stanley Investment Management's Ninth Annual Swiss Watcher, published on February 19, 2026, analyzes the Swiss watch market and ranks the top 50 brands by turnover. This year, the Swatch Group publicly disputed the report's methodology and conclusions, particularly highlighting claims that its brands have lost
editorial
The emergence of watch futures trading through a partnership between Bezel and Kalshi raises concerns about the financialization of watch collecting. This new platform allows users to bet on changing watch valuations and potential new releases, which some view as a troubling development. The essence of watch collecting lies in
editorial
The Rolex Certified Pre-Owned (CPO) program, launched in December 2022, has significantly impacted the pre-owned watch market, generating approximately USD 590 million in sales by 2025, which accounts for around 11% of all pre-owned Rolex transactions. Predictions about the grey market have largely held true, as independent
editorial
The narrative reflects on a personal experience with watches after a significant weight loss, highlighting how changes in wrist size influence the perception and wearability of timepieces. The writer discusses the adjustments made to the Tudor Black Bay, which now feels slightly oversized but remains comfortable and visually commanding. This
editorial
Ressence is celebrated as one of the most intriguing watch brands, known for its unique designs and innovative technology, despite the fact that many enthusiasts have yet to see their pieces in person due to their rarity and high prices. The brand, founded by Benoît Mintiens, has garnered attention for
editorial
The watch industry faces a complex landscape as it enters 2026, characterized by "selective normalization" where growth is not uniform across all brands. While major players with strong brand power and integrated retail networks are returning to historical growth levels, many others continue to struggle with declining volumes
editorial
The Year of the Fire Horse in 2026 marks a unique astrological event that occurs once every 60 years, symbolizing vitality, elegance, courage, and energetic spirit. In celebration of this event, several renowned Swiss watch manufacturers have introduced exquisite timepieces that reflect both horological mastery and cultural significance. Highlights include
editorial
Helvetus has positioned itself as the leading Swiss watch strap brand, focusing on enhancing the luxury watch wearing experience through model-specific designs. By treating straps as integral components rather than accessories, Helvetus aims to improve comfort and personalization for watch enthusiasts. The use of high-quality rubber materials allows
editorial
The watch industry is experiencing a trend towards smaller timepieces, influenced by cultural shifts and prominent figures like Bad Bunny and Paul Mescal. This movement marks a departure from the larger watches that dominated the market in the past, with brands responding by reducing case sizes across their collections. However,
editorial
The piece explores the concept of the "watch enthusiast trap," where gaining expertise in watches can paradoxically lead to diminished enjoyment. Initially, newcomers to the watch world are filled with awe and curiosity, but as they accumulate knowledge, they may develop a critical and judgmental mindset that detracts
editorial
Breitling has established a multi-year partnership with Aston Martin and the Aston Martin Aramco Formula One™ Team, marking a significant return to the F1 scene as the new season approaches. This collaboration aligns the luxury watchmaker with the performance-driven brand, emphasizing precision and speed. The partnership will feature
editorial
The volatility of gold prices significantly influences the luxury watch market, particularly for brands like Rolex. While gold is a valuable raw material for crafting watches, its market value does not directly dictate the prices of high-end timepieces. Factors such as brand equity, design, and demand play a crucial
editorial
Audemars Piguet recently unveiled 22 new watches, prompting an evaluation of their significance rather than mere celebration. Among these, the 150 Heritage Pocket Watch stands out, showcasing remarkable technical capabilities and horological substance. In contrast, other releases, such as the Neo Frame Jumping Hour and openworked perpetual calendars, appear to
editorial
In 2026, the demand for luxury watch brands like Rolex and Audemars Piguet is expected to face significant challenges, reflecting a market that has already seen a downturn since 2022. The aggressive speculators who previously drove prices up have largely exited the market, leaving behind a more subdued consumer base
editorial
The luxury smartwatch market, which debuted a decade ago, is facing significant challenges, with only TAG Heuer actively updating its product lineup while other brands have seemingly withdrawn from the sector. Experts suggest that the luxury smartwatch category has become a niche, unprofitable business lacking emotional engagement and growth prospects.
editorial
Ahmed Seddiqi is celebrating 75 years in the watch industry not with a retrospective but through a series of collaborative limited-edition releases that reflect the brand's deep-rooted relationships and commitment to horological excellence. Each piece showcases the brand’s understanding of Middle Eastern culture and its
editorial
The Rolex Oyster celebrates its 100th anniversary in 2026, a milestone that typically prompts brands to release special editions or commemorative pieces. However, Rolex has consistently refrained from using its own anniversaries as a justification for new releases, as seen with previous milestones like the GMT-Master and Submariner. Instead,
editorial
The Doxa Sub 300T Divingstar represents a culmination of years of experience and preference in the world of dive watches. The decision to purchase it was not impulsive but rather a conclusion drawn from a long-standing relationship with the Doxa brand, starting with a Sub 200 Sharkhunter that established
editorial
Richemont has announced the sale of Baume & Mercier to the Damiani Group, marking a significant shift in the luxury watch market. This decision reflects Richemont's strategic reassessment, as Baume & Mercier's positioning in the entry-level segment clashed with the conglomerate's focus on
editorial
The current landscape of watch media is undergoing significant transformation, moving away from traditional long-form content to short, visually engaging formats popularized by influencers and platforms like YouTube and Instagram. While independent watch media, such as aBlogtoWatch, maintains a commitment to honesty and quality, it faces challenges in sustaining
editorial
The resurgence of interest in mechanical watches among younger generations is evident, as they increasingly opt for luxury timepieces from brands like Rolex and Cartier, often bypassing traditional boutiques in favor of a flourishing online secondhand market. This trend gained momentum during the Covid-era lockdowns when young consumers discovered
editorial
The Hublot Big Bang, launched in 2005, became a cultural icon in the watch industry, representing the era of oversized fashion. Its design, characterized by a 44mm case, chronograph function, and unique materials like titanium and carbon fiber, was a response to the early 2000s trend of excess and visibility.
editorial
The luxury watch industry has experienced a significant shift in consumer dynamics, moving from a period dominated by FOMO (fear of missing out) to one where customers are now in control due to cooler demand and abundant supply. Initially, luxury brands created scarcity through limited editions, which frustrated authorized dealers
editorial
Tudor celebrates its centennial this year, a significant milestone within the watch industry that has traditionally prompted brands to release special editions. While speculation abounds regarding potential anniversary pieces for Tudor, it is anticipated that their approach will be subtler, with perhaps a few understated nods to the occasion rather
editorial
In the exploration of the watch industry, the importance of understanding the "whys" behind watch collecting and appreciation is emphasized. Over the past years, the experience of engaging with watches has highlighted how relationships and community play a crucial role in this passion. Reflecting on personal connections, such
editorial
2025 marked a transformative year in the watch industry, characterized by a resurgence of maximalist designs and innovative timepieces. Notable releases included Vacheron Constantin's highly complicated wristwatch and Audemars Piguet's ultra-thin flyback chronograph, reinforcing the significance of luxury watchmaking. However, the abundance of new releases
editorial
The year 2026 is set to be significant for the watch industry, marking numerous anniversaries and brand milestones. Gallet will celebrate its 200th anniversary as it revives under Breitling's "House of Brands" strategy, while Tudor and Rolex will each commemorate their centenary with special models. Iconic
editorial
As the watch industry looks toward 2026, various enthusiasts from the Worn & Wound+ community express their hopes for innovation and design improvements. Key desires include advanced movement designs, such as thinner and more versatile chronograph options, and a revival of unique models like the Tudor North Flag with modern
editorial
In 2026, there is a renewed focus on fighting the prevalence of AI-generated content to reclaim the essence of human craftsmanship, particularly in watchmaking. The narrative reflects on the emotional and intellectual connections people have with watches, which are seen not only as timekeeping devices but as cultural artifacts
editorial
The watch industry faced significant challenges in 2025, marked by geopolitical headwinds, currency volatility, and changing consumer behavior, leading to the most structurally difficult year in over a decade. Many brands responded to external pressures by raising retail prices, with notable increases observed among major players like Patek Philippe and
editorial
The Rolex Oyster Perpetual Land-Dweller marks a significant evolution for the brand, featuring a new sculptural Oyster case with an integrated bracelet and a groundbreaking caliber 7135. This watch introduces 32 new patents, with innovations focusing on both the movement and the case design, showcasing a honeycomb dial and
editorial
The Cartier Santos has a rich history dating back to its inception in 1904 for aviator Alberto Santos-Dumont, marking it as one of the first wristwatches and the first pilot’s watch. The Santos de Cartier, introduced in 1978, represented a significant evolution in design, being the first to
editorial
TAG Heuer has launched a limited edition Carrera watch designed specifically for the Australian market, celebrating both the brand's 60th anniversary and the enthusiasm of local collectors. This unique timepiece emerged from discussions in 2023 between TAG Heuer Heritage Director Nicholas Biebuyck and passionate Australian collectors, who inspired
editorial
As the watch industry transitions into 2026, it faces a mix of challenges and opportunities following a tumultuous 2025. The previous year was marked by significant changes, including Rolex's introduction of the Land-Dweller, which challenged its reputation for gradual innovation, and a shift towards direct sales models
editorial
The year 2025 proved to be tumultuous, marked by significant geopolitical and economic shifts, beginning with Donald Trump's second inauguration. The predicted stability in the watch industry did not entirely materialize, as tariffs on Swiss exports to the U.S. impacted the market. Although overall Swiss watch exports
editorial
As 2025 draws to a close, reflections on a dynamic year in the watch industry are highlighted alongside plans for 2026, which is viewed as a crucial year for watch enthusiasts. The Editor-in-Chief discusses the team's growth, including the addition of key members who have contributed
editorial
In 2026, there is a desire to expand a watch collection, particularly by adding more contemporary pieces. The previous year saw minimal changes, with the notable addition of a vintage Seiko 6105-8000 after trading a Seiko SPB317. Despite frequent wear of watches like the Cartier Santos Galbée XL and
editorial
The watch industry is set to celebrate several significant anniversaries and milestones in 2026, showcasing brands that have made a lasting impact on luxury timepieces. Key highlights include the 50th anniversary of the Patek Philippe Nautilus, which may see a special edition released, potentially in platinum. Similarly, the Heuer Monza
editorial
The discussion centers around the potential resurgence of dress watches, emphasizing their appeal as both stylish and practical options for daily wear. Despite traditional concerns regarding their durability and versatility, a new wave of dress watches is emerging, crafted from materials like steel and titanium and featuring enhanced water resistance.
editorial
The piece explores the various types of crystals used in watches, highlighting their evolution from early pocket watches to modern timepieces. It discusses the historical context of watch crystals, starting with the primitive designs of the 16th century, moving through the introduction of mineral glass and acrylic, and culminating in