editorial
Perspective: The Oyster Case Turns 100—Reading the Signals on What Rolex Will and Won't Do for W&W
The Rolex Oyster celebrates its 100th anniversary in 2026, a milestone that typically prompts brands to release special editions or commemorative pieces. However, Rolex has consistently refrained from using its own anniversaries as a justification for new releases, as seen with previous milestones like the GMT-Master and Submariner. Instead,