n3w5

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Former Audemars Piguet CEO launches new watch brand N3W5

Former Audemars Piguet chief executive François‑Henri Bennahmias is launching a new luxury Swiss watch brand called N3W5, pronounced “news.” Backed by 30 million Swiss francs from private investors, the brand will debut at Dubai Watch Week 2027 with mechanical watches starting at 20,000 CHF and higher‑end pieces

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Former Audemars Piguet CEO François‑Henri Bennahmias Unveils New Watch Project

François‑Henri Bennahmias, the former CEO of Audemars Piguet, has launched his first independent watch project under the Honorable Merchant Group’s N3W5 brand. The initiative brings together a network of specialists—from designers and dial makers to engineers and artisans—to create luxury timepieces that emphasize craftsmanship, authenticity, and