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The U.S. market continues to show resilience as a growth engine for global watch sales, reporting a 29% increase in turnover in the first quarter of 2026. Despite challenges such as declining export values and volumes for Swiss watchmakers, exports to the U.S. rose by 5.3% in
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Tudor has released a teaser for the upcoming Watches & Wonders event, sparking intense speculation among fans who are eager to decipher the hints regarding potential new releases. The teaser included a few numbers that collectors quickly connected to historical references and brand lore, leading to debates about whether Tudor
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Universal Genève has recently relaunched its iconic collections, generating mixed reviews from watch enthusiasts. While the reissue has been well-received for its faithful design, the pricing has sparked significant criticism, with starting prices in the five-figure range. Many fans express disappointment that no new offerings are available below $12,000,
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The 1916 Company has launched a Collector’s Lounge concept within its new showroom in Manhattan Beach, California, marking a significant expansion of this unique retail space, which was previously only available in standalone locations worldwide. This showroom features a dedicated area for high-end Swiss watch brands such as Rolex,
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Sotheby’s has announced a landmark collection titled “The Shapes of Cartier: The Finest Vintage Grouping Ever Assembled,” featuring over 300 rare timepieces with a total estimated value exceeding $15 million. This exceptional collection showcases a century of Cartier design and includes iconic models such as the Crash, Santos, Baignoire,
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Vacheron Constantin has unveiled its largest boutique in the world, located in the Miami Design District, covering 5,000 square feet across two floors. This flagship store surpasses the brand's previous largest locations in New York City and Geneva, showcasing a blend of luxury and architectural innovation. The
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Kross Studio has rebranded to Marco Tedeschi, marking a pivotal shift in its identity and product offerings. The brand, which gained attention through collaborations in pop culture and technical expertise, is now poised to unveil the MT1.1 Tourbillon 7 Jours at Watches & Wonders 2026. The rebranding reflects a
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Patek Philippe is set to open its annual Rare Handcrafts exhibition in Geneva on April 18, 2026, showcasing 65 exceptional new creations, including dome table clocks, pocket watches, and wristwatches. The exhibition will highlight traditional techniques such as Grand Feu cloisonné enamel and advanced gem setting, with unique pieces like
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Diamonds are increasingly being integrated into the construction of luxury watches, moving beyond their traditional decorative role. Watchmakers like Van Cleef & Arpels have showcased innovative designs, such as the Ruban Mystérieux, where a diamond serves as the watch's crystal, allowing time to be read through its transparency.
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Corum has recently re-emerged with a strategic plan aimed at regaining its former prominence in the watchmaking industry following a management buyout led by new CEO Haso Mehmedovic. The brand, known for its iconic models like the Golden Bridge and Admiral, has unveiled a fresh design for the Admiral watch
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Notable watch collectors reflect on their biggest regrets, revealing a mix of missed opportunities and hasty decisions. Some lament valuable timepieces they passed up, such as Jeff Stein’s missed chance to acquire Steve McQueen’s Heuer Monaco, now worth £1.6 million. Others share stories of watches they regret
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Tissot has launched a new campaign for the Tissot Gentleman watch, featuring actor Daniel Ings. The campaign presents a cinematic exploration of modern masculinity, showcasing Ings on set as he navigates the challenges of acting while receiving playful guidance from his watch. The Tissot Gentleman serves as a metaphorical mentor,
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Hamilton & Inches, a jeweler based in Edinburgh, has faced challenges following the loss of Patek Philippe as part of the brand's 2023 distribution network rationalization. In its last full trading year with Patek Philippe, the company achieved sales of £13.1 million and an operating profit of
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Tudor has strengthened its brand presence through a partnership with The Flying Bulls, an aerobatic squadron supported by Red Bull. This collaboration allows Tudor to showcase its watches on the wrists of the 12 pilots and on their flight gear, as the squadron performs extreme maneuvers worldwide with its fleet
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The NASA Artemis II mission, launched on April 1, 2026, marks the first human-crewed lunar voyage since 1972, with all four astronauts equipped with the Omega Speedmaster X-33 Generation 2 watches. The X-33, known for its robust design and advanced features, is specifically intended for use in space, ensuring that
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Beyer Chronometrie, the world's oldest watch store with a history spanning 266 years, has been acquired by Patek Philippe and is set to close at the end of the year. This acquisition follows the passing of long-time owner René Beyer in 2025, who had no heir, leading to
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The Horological Society of New York (HSNY) celebrated its 160th anniversary by raising a record $1.2 million at its annual gala, attended by over 500 members of the watchmaking community. The event, held at the Plaza Hotel, featured a live charity auction that contributed significantly to the fundraising efforts,
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As instability in the Middle East escalates, consumer confidence has plummeted, reaching record lows in both economic and personal financial assessments. According to recent data, the economic state dropped to -53 in March, while personal financial situations fell to -17. Despite this downturn, retail spending saw a slight increase, suggesting
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A Patek Philippe world time watch featuring a South America depiction on its dial is set to be auctioned at the Philipps Geneva Watch Auction: XXIII, with an estimated value between CHF 5,000,000 and CHF 10,000,000. The auction will highlight rare modern and historic timepieces, including
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Edouard Meylan, CEO of H. Moser & Cie, emphasizes the importance of maintaining profit margins while aiming to double production and sales. As the Swiss watch industry faces challenges of overproduction and reduced profits, H. Moser plans to expand its capacity to produce 10,000 watches per year with a
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Richard Mille has entered into a groundbreaking partnership with UFC champion Ilia Topuria, who is the first undefeated double champion in UFC history, boasting an impressive record of 17-0. This collaboration signifies the luxury watchmaker's inaugural association with a combat sports athlete, emphasizing a shared commitment to excellence
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Porsche Design has inaugurated its new Timepieces Manufactory in Grenchen, marking a strategic relocation from Solothurn to enhance its vertical integration as a watch manufacturer. This new facility consolidates the brand's production capabilities in a historically significant location that has ties to its past. The modernized manufactory incorporates
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Bezel has achieved a significant milestone by surpassing $1 billion in watch listings, reflecting the rapid growth of the secondary watch market and shifting consumer behaviors in collecting timepieces. The global pre-owned watch sector has seen sales reach $17 billion, with leading brands like Rolex dominating the resale market. Bezel&
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Guido Terreni has been reshaping Parmigiani Fleurier since he took over in 2021, steering the brand towards a philosophy of "private luxury," which emphasizes refined and understated high horology. This approach has attracted a new type of collector, one defined by taste and knowledge rather than wealth. Recent
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Audemars Piguet has unveiled its second AP House in Miami Beach, a luxurious space that spans 7,300 square feet and is designed to reflect the Art Deco aesthetics of the area. The new location features a blend of blush tones, stone, wood, metals, and textured glass, creating a sophisticated
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Hazemann & Monnin have been awarded the second edition of the Louis Vuitton Watch Prize for Independent Creatives in Paris for their innovative "School Watch." This recognition follows their previous win at the 2023 F.P. Journe Young Talent Competition, marking a significant milestone in their burgeoning careers
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Swiss watch exports have shown a promising recovery, rebounding with over 9% growth in February after a weak performance in January. Notably, France has emerged as a significant player in the market, witnessing an impressive 47.4% increase in exports, totaling CHF 276 million for the first two months of
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TAG Heuer has opened a new flagship boutique at 99 Prince Street in New York City's SoHo neighborhood, showcasing a curated selection of its core collections, including Carrera, Monaco, and Formula 1, along with limited editions and new releases. This strategic selection signals the brand's current
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The ongoing conflict in Iran has significantly impacted the value of major watchmaking companies as shares have plummeted due to investor concerns. Prominent brands like Swatch Group and Richemont experienced fluctuations in their stock prices, with Swatch's shares falling from a peak of over CHF 200 to CHF
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Signet Jewelers reported a robust fiscal year 2026, achieving fourth-quarter sales of $2.35 billion despite a slight decline in same-store sales. Full-year sales reached $6.81 billion, reflecting a 1.3% increase, driven by a focused strategy on their three largest brands: Kay, Zales, and Jared. Operating income rose
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Audemars Piguet has inaugurated a new advanced production line factory in Meyrin, designed to manufacture cases and bracelets while emphasizing a blend of modernity and heritage. The renovated site, formerly a pharmaceutical facility, spans nearly 100,000 square feet and can accommodate up to 350 employees. The factory focuses on
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In Dubai, luxury brands face a significant crisis as the ongoing war between the United States, Israel, and Iran disrupts the once-thriving retail environment. The Dubai Mall, a prime shopping destination, has seen a drastic reduction in foot traffic, with many high-end stores remaining empty. The escalation of conflict has
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In February 2026, the WatchCharts Overall Market Index appreciated by 0.6%, with notable price increases for brands such as Rolex, Patek Philippe, and Audemars Piguet. Mid-tier brands also performed well, with Cartier and Omega leading the gains. Over the past year, Patek Philippe saw a remarkable 16.2% increase,
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Wei Koh reflects on his journey in watchmaking, expressing deep gratitude for the craft that has shaped his life over the past 26 years. He emphasizes the importance of community and creativity within the industry, recounting memorable experiences that highlight the friendships and collaborations he has forged. Koh acknowledges the
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Vacheron Constantin is set to host the inaugural Concours d’Élégance dedicated to timepieces, scheduled for November 10, 2026, in Geneva. This competition invites collectors of Vacheron Constantin watches, spanning from 1755 to 1999, to submit their timepieces for evaluation by an international jury based on criteria such as authenticity,
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A luxury watch trader in South East Britain, Bertie Payne, has been sentenced to 15 years in prison for his involvement in money laundering and drug dealing. He led a group that supplied significant quantities of cocaine, ketamine, and ecstasy between August 2024 and January 2025. Under surveillance by local
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The Women in Watches event, hosted by WatchPro on March 6, 2026, brought together over 60 senior professionals from the American watch industry for networking and discussions on women's roles in shaping the sector. The panels focused on leadership and representation, addressing the career pathways, visibility, and structural
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A significant rise in luxury watch thefts has been reported, with $2.9 million worth of watches and jewelry stolen in just the first ten weeks of 2026, compared to only $688,000 for the entire previous year. Armed robberies have surged by 66%, as criminals increasingly target watch boutiques
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The 2026 Oscars showcased not only cinematic talent but also impressive wristwear, as stylists increasingly highlight the importance of timepieces on the red carpet. Timothée Chalamet captured attention with his platinum Urban Jürgensen, while Pedro Pascal made a statement wearing Chanel's Boyfriend watch, demonstrating the versatility of traditionally
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The unveiling of the 2026 Rolex Oscars greenroom has generated buzz akin to the launch of a new MoonSwatch, emphasizing the brand's continued commitment to craftsmanship and artistry. This year's design features distinct elements, including luxurious green velvet and brushed metal in champagne gold, creating a
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TAG Heuer has appointed Béatrice Goasglas as its new CEO, marking the first time a woman has held this position in the brand's 166-year history. Goasglas, who has been the president of TAG Heuer’s Americas division since 2023, will officially take up her new role on May
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Swatch has launched its AI Dada design tool, enabling users to create unique quartz watches by providing prompts of up to 300 words. This tool, now available in the U.S. after its initial rollout in Switzerland and Europe, uses artificial intelligence to generate a Swatch 'New Gent'
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Philipp Wolf IV, the fourth generation leader of the luxury accessories company WOLF, has passed away peacefully at the age of 89. Born in Malmö, Sweden, he joined the family business in 1958 and played a crucial role in expanding WOLF's operations globally. After moving to the UK,
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Prices for the Rolex GMT Master II, popularly known as the "Pepsi," are approaching $30,000 on the secondary market, driven by the news of its discontinuation. Some dealers are listing the model for as much as $51,850, while the median price is just below $25,000.
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TAG Heuer has appointed Béatrice Goasglas as the new CEO, effective May 1, 2026, following the unexpected departure of the previous leader earlier this year. Goasglas currently serves as the president of the Americas division and has a background in digital marketing and client experience, which she has developed since
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Fossil Group has successfully stabilized its financial situation by breaking even in the fourth quarter of 2025, following a significant sales drop of 18% year-on-year. The company was at risk of administration but managed to restructure $150 million in unsecured debt, avoiding a potential Chapter 11 filing. Despite a challenging
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Omega has experienced five consecutive years of record sales in the USA, largely attributed to the success of new watch launches and the opening of four new boutiques in 2025. The latest store, located in Austin's Domain Northside, aims to continue this streak of success. At the ribbon-cutting
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Shohei Ohtani, the renowned Japanese baseball superstar, has been named a global ambassador for Grand Seiko, effective April 1. This partnership comes at a pivotal moment in Ohtani's career as he leads the Japan national team in the World Baseball Classic and prepares for the upcoming Major League
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Citizen has partnered with renowned fashion designer Vera Wang to launch a new collection of 24 watches in Spring 2027, blending Wang's high-fashion aesthetic with Citizen's watchmaking expertise. This collaboration marks the 50th anniversary of the brand's Eco-Drive technology, which harnesses light to power
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Astor+Banks has halted the assembly and shipping of its Terra Scout field watch due to a legal dispute with Scout Motors, which claims the watch's name conflicts with its brand identity. The Terra Scout was designed as a modern take on the traditional military field watch, inspired