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Studio Underd0g has acquired Horologium, a UK-based firm that assembles and provides after-sales services for its watches. Having previously held a minority stake since July 2024, Studio Underd0g completed the purchase on December 3, 2025, although the financial details of the transaction remain undisclosed. Horologium, established in 2020,
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Patek Philippe is anticipated to reverse recent price hikes and cuts to dealer margins that were implemented following a significant increase in import tariffs on Swiss watches. After the U.S. raised tariffs by 39% in August, the luxury watchmaker raised prices by approximately 15% in September. This adjustment was
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The recent auction at Sotheby’s New York showcased an impressive collection of pocket watches, with the most valuable lots including three pocket watches and one clock, collectively fetching over US$16 million. The highlight was the "Grosse Pièce," Audemars Piguet's most complicated watch, which sold
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Sotheby's recently auctioned the Audemars Piguet 'Grosse Pièce' No. 16869, which sold for an astounding $7,736,000, breaking previous records for the brand. This pocket watch, regarded as one of the most historically significant pieces made by Audemars Piguet, far exceeded its conservative estimate of
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Rolex has applied for a patent for a new type of optical atomic clock that incorporates an innovative "mitigation laser" to reduce errors caused by light shifts. This compact two-photon rubidium vapor optical clock is designed to counteract the light shifts that occur during the measurement process,
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Francis Ford Coppola's personal F.P. Journe FFC prototype set a new record at Phillips' New York watch auction, selling for an impressive US$10.8 million, including fees. This remarkable sale marks the watch as the most expensive sold in 2025 and establishes it as the
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Francis Ford Coppola's personal F.P. Journe FFC prototype recently set a record at Phillips New York Watch Auction XIII, selling for an astonishing $10.755 million. This sale marks the highest price ever achieved for an F.P. Journe wristwatch, surpassing the previous record of $8.3
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Cartier is currently positioned as a strong contender against Rolex's long-standing dominance, particularly among younger watch enthusiasts. The brand is benefiting from a resurgence in popularity for smaller, vintage-style watches, bolstered by endorsements from celebrities like Taylor Swift and Timothée Chalamet. This momentum is being strategically
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Watches of Switzerland Group has experienced a notable rise in shares by nearly 5% following the announcement of its financial results for the first half of the 2026 financial year, indicating strong performance despite the challenges posed by tariffs. The company's sales reached £845 million ($1.1 billion)
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At Dubai Watch Week, WatchPro engages in a lively discussion with Nico Leonard, showcasing the latest developments in the watch industry. The event features a variety of news, including the opening of a new Patek Philippe showroom by Polacheck, a unique auction featuring a Tiffany co-signed Rolex, and TAG
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Polacheck’s, a fourth-generation family-owned jeweler located in Calabasas, California, has opened a new Patek Philippe showroom adjacent to its flagship multibrand store. Established in 1921, the jeweler has been serving the San Fernando Valley community since 1988 and is recognized as a WatchPro Award winner. The main
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Marc Newson collaborated with Belgian watch brand Ressence to create the Type 3 MN watch, which combines innovative design with functionality. The watch features a unique oil-filled mechanism that enhances readability by preventing light refraction, while its ergonomic elliptical shape reflects Newson's industrial design philosophy. The collaboration
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Maurice Lacroix has launched a new bespoke customization program in collaboration with Geneva-based atelier Label Noir, transforming the customer experience into a co-creative process. This initiative allows customers to engage in a personalized design journey, moving away from conventional upgrades to a more interactive and emotional experience. The
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The influx of top watchmakers to Miami reflects a growing trend in the luxury market, particularly during December when art events like Art Basel attract affluent clientele. Major players like Rolex and Bulgari have unveiled new or renovated boutiques in the Miami Design District, emphasizing the city's status
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As luxury watch markets in China and the U.S. face challenges, India emerges as a promising opportunity for growth in the luxury watch sector. With a rapidly increasing number of affluent consumers, particularly among young professionals, Indian interest in mechanical watches is on the rise, emphasizing their status and
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Voutilainen has appointed Angélique Singele as its new CEO, a significant move in the brand's long-term succession strategy. This announcement follows the Dubai Watch Week, where founder Kari Voutilainen expressed his commitment to maintaining the independence of the brand and its associated companies. With Singele assuming day-
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Luxury Swiss has unveiled its new Rolex Boutique in Miami's Design District, a 4,900-square-foot space that blends Rolex's heritage with the vibrant culture of Miami. This boutique is designed as an immersive experience, featuring a striking exterior that reflects the Atlantic's
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Louis Erard and Konstantin Chaykin have collaborated once again to create the "Unfrogettable," a unique timepiece that brings the classic fairy tale of the frog prince to life. This watch combines the distinct design languages of both brands, with Louis Erard’s regulator movement reoriented horizontally to represent
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Rolex has recently expanded its presence in the luxury retail market by opening a new boutique in the Miami Design District, completing a strategic "golden triangle" of stores in key U.S. states, including New York and California. The Miami boutique, operated by Luxury Swiss, features nearly 5,
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David M Robinson reported a 3% increase in sales, reaching £60.4 million for the year ending March 2025, despite facing a challenging retail environment. The operating profit fell by 4% to £5 million, significantly lower than the peak financial year of 2021-22. The decline in profits has been
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Christie’s upcoming auction, titled ‘Important Watches,’ will take place in New York on December 9 and will showcase an impressive array of rare timepieces, including standout Rolex models. Among the highlights are a trio of Rolex Daytona “Beach” watches, crafted in 18K white gold with baguette diamond bezels and
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Boodles, one of Britain's most prestigious family jewellers, has reported a significant increase in sales, reaching £125 million, driven by the sixth generation of the Wainwright family. The company, founded in 1798 and known for its bespoke jewellery and exclusive partnership with Patek Philippe, has seen a 19%
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Breguet has unveiled a groundbreaking innovation in horology with its Expérimentale 1, the first high-frequency (10Hz) tourbillon featuring a contact-free magnetic escapement. Designed to combine precision and heritage, this watch not only showcases the brand's commitment to modern technology but also pays homage to the legacy
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Swiss politicians are calling for an investigation into gifts given to President Trump, specifically a Rolex desk clock and a gold bar, under bribery laws. Raphaël Mahaim, a Green Party MP, has raised concerns that the value of these gifts could far exceed permissible limits according to Swiss law, suggesting
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Richard Mille has opened its first boutique in Australia, located at the Capella Hotel in Sydney, marking a significant moment for the luxury watch market in the region. This new store, which spans 270 square meters, features unique amenities such as a sports bar designed to capture the essence of
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Abingdon recently launched a new watch model named the Bonneville Blue, celebrating the opening of its new boutique in Las Vegas’ downtown Arts District. This limited-edition watch, priced at $599, features a bold blue dial, a bi-directional flight-computer inner bezel, and is powered by a Swiss Ronda
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Brian Duffy, the CEO of Watches of Switzerland Group, has been honored with the King’s Trust Individual Impact Award at The King’s Trust Partnership Awards. This recognition highlights his dedication to the youth charity and his leadership in expanding its support across the UK and the US. Under
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The upcoming auction at Sotheby’s features the Grosse Pièce, Audemars Piguet’s most complicated pocket watch still in private hands. This exceptional timepiece, which boasts 19 complications including a tourbillon and a celestial sky chart, was commissioned by S. Smith & Sons in 1914 and took seven years to
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At the recent Dubai Watch Week, top executives from leading Swiss watch brands, including Audemars Piguet, Breitling, Chopard, and Hublot, convened to discuss the challenges facing the industry amid a downturn following the post-pandemic boom. Ilaria Resta, CEO of Audemars Piguet, emphasized the need for better alignment with suppliers
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Orr’s Jewelers has opened a new flagship showroom in Pittsburgh's Strip District, moving from its previous location in Squirrel Hill. The third-generation family business, founded in 1952, now operates from a historic warehouse known as the Smallman building, which features impressive 22-foot ceilings, large windows,
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Rado has launched a new global marketing campaign called "The Rhythm Within," featuring Australian sports stars Ash Barty and Cameron Green as brand ambassadors. This campaign highlights the excitement of the approaching summer sports season in Australia, coinciding with the Ashes cricket series and the Australian Open. Ash
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The 1916 Company, formed from the merger of three prominent family jewelers and the pre-owned watch expert WatchBox, is venturing into the designer handbag market by acquiring Luxury In Reach. This acquisition aims to create a comprehensive luxury destination by leveraging their established reputation in watches and jewelry. CEO
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Swiss watch exports to the United States have significantly declined, with a staggering 46.9% drop in October, following a 55.6% decrease in September. This downturn is a direct result of the unpredictable tariff policies implemented by the Trump administration, which began with a 31% additional tariff announced in
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London's Bond Street has emerged as the most expensive location for retail rents globally, experiencing a significant 22% increase over the past year. This rise is attributed to the opening of Europe’s largest Rolex boutique and the expansion of Patek Philippe’s salon, propelling it ahead of
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Fratello highlights five notable watch releases from late 2025, coinciding with Dubai Watch Week and the holiday season. The Grand Seiko U.F.A. SLGB005 stands out with its stunning purple gradient dial and advanced Spring Drive movement that boasts a remarkable 72-hour power reserve. Another highlight is the
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Dubai Watch Week 2025 has elevated the experience of watch fairs with its new venue and an impressive lineup of brands showcasing their latest innovations. The event retains its focus on watch culture, featuring engaging discussions and panels, including a notable appearance by Rolex CEO Jean-Frédéric Dufour, who addressed
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Porsche Design has expanded its custom timepieces program to include new Cayenne models, showcasing its commitment to luxury and personalization. This initiative allows customers to create bespoke timepieces that reflect their individual style and connection to the iconic Porsche brand. The introduction of these models reinforces Porsche Design's
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The Horologists app aims to enhance the experience of modern watch collectors by integrating the buying and selling of pre-owned timepieces with features for cataloging, insuring, and tracking personal collections. Launched at Watches & Wonders, it collaborates with authorized retailers to provide a seamless platform for communication and transactions,
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Swiss watch exports experienced a significant decline of 4.4% year-on-year in October, totaling 2.242 billion Swiss francs (CHF), as reported by the Federation of the Swiss Watch Industry. The majority of this decline came from wrist watches, which saw a 4.2% drop, bringing their value
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At Dubai Watch Week, Rolex CEO Jean-Frédéric Dufour announced that the brand will not significantly expand its own retail presence and will continue its collaboration with authorized dealers. Dufour emphasized that the acquisition of the Swiss-based Bucherer was a unique opportunity, stating that it only represents a small
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Rolex invests CHF 100 million annually to maintain its watchmaking technology, emphasizing its commitment to in-house production. The company refrains from outsourcing, opting instead to manufacture all components internally and assemble each watch by hand in its facilities in Bien and Geneva. CEO Jean-Frédéric Dufour highlights that the
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Jean-Frédéric Dufour, CEO of Rolex, addressed concerns during the Dubai Watch Week, emphasizing that Bucherer, its retail partner since 2023, will not replace Rolex's existing wholesale partners. He highlighted the importance of these partnerships in building Rolex's success and stated that Bucherer is a small
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TAG Heuer has unveiled the Monaco Split-Seconds Chronograph Air 1 at Dubai Watch Week, showcasing an impressive evolution of its predecessors. Weighing in at 85 grams, the new model incorporates solid gold components while retaining its iconic square case design, reworked with inspiration from Formula 1. The watch features
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At Dubai Watch Week, Georges Kern announced the 'House of Brands' strategy, which aims to revitalize two historic watchmakers, Universal Genève and Gallet, under the Breitling umbrella. This initiative marks a significant moment in the watch industry, as both brands have been dormant since the quartz crisis of
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On December 13, 2025, Ineichen Auctioneers in Zurich will present a significant dual-lot event featuring the only White Rabbit wristwatch ever to be auctioned, alongside the original painting "A Mad Horological Party" by Konstantin Chaykin. The wristwatch is a grand-complication masterpiece, recognized as one of the
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Seiko Group Corporation has reported a 6.3% increase in sales to ¥160 billion ($1.03 billion) for the first half of its 2025 financial year, with the Seiko and Grand Seiko watch brands experiencing even faster growth. Watch sales alone rose by 8.8% to ¥98.2 billion, now
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Teddy Baldassarre has officially entered the watch collaboration scene with the launch of the Brew Metric Teddy Baldassarre Edition, marking a significant milestone for his brand, which has evolved from a YouTube channel to an authorized retailer with a flagship boutique in Cleveland, OH. The collaboration with Brew, known for
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In the UK, sales for TAG Heuer, Hublot, and Zenith experienced a significant decline of 28% in 2024, dropping to £87 million. The decline is attributed to various economic challenges, including inflation, high mortgage costs, and increased utility bills, which have adversely affected consumer confidence. The overall luxury market faced
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Zodiac Watches, once a beloved brand known for affordability and quality, are currently facing significant challenges as they appear in discount stores at drastically reduced prices. The phenomenon, dubbed "The Great Rossening," began when a Reddit user reported purchasing a Super Seawolf for just $125. As news spread,
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Citizen and Bulova have experienced significant growth in watch sales, with a 17% increase in North America and a 12% increase in Europe during Q2 2026. Citizen Watch Company reported a 4.2% rise in sales to ¥89.3 billion ($577 million) from April to September, contrasting with a decline