News
The Book of Rolex provides a comprehensive overview of the prestigious watch brand, aimed at both enthusiasts and newcomers. Written by Jens Høy and Christian Frost, the book chronicles Rolex's 120-year history, highlighting its evolution from the Wilsdorf & Davis company to its status as a symbol
News
Watch events play a crucial role in the modern luxury watch industry, offering both opportunities and challenges for brands seeking to connect with consumers. These in-person gatherings facilitate firsthand experiences with products, which are essential for motivated purchasing in a market where online interactions alone often fall short. While
News
Jaeger-LeCoultre's "The Adventure Spirit" Traveling Collection is currently showcased at the boutique in the Forum Shops at Caesars Palace, Las Vegas, from November 1st to 24th. This exhibition features eight decades of sports watch history, highlighting the evolution of the genre through four distinct chapters
News
Fossil Group is undergoing a financial restructuring in both the U.K. and U.S. due to significant financial losses and declining sales, largely attributed to U.S. tariffs and a shift in consumer preferences towards smartwatches. The company's bankruptcy filing highlights the challenges faced by manufacturers of
News
Omega House is set to open in the heart of Milan during the Winter Olympics from February 7 to 21, 2026, marking the luxury brand's first winter edition of this exclusive venue. Located within the historic Galleria Vittorio Emanuele II, it promises to be a lavish retreat for
News
Studio Underd0g has made headlines by prioritizing customer integrity over profit by canceling a significant US$16,000 order placed by a flipper. The founder, Richard Benc, discovered that the watches were being listed for sale on eBay before they had even shipped, with the seller claiming to have multiple
News
To celebrate its 150th anniversary, Audemars Piguet has collaborated with Flammarion to release a nearly 600-page book titled "The Watch – Stories and Savoir Faire." This comprehensive volume provides an in-depth exploration of the world of mechanical watches, blending technical insight with historical anecdotes. It is designed
News
Cartier has successfully tapped into the growing demand for dressier watches, particularly among Gen Z consumers, who are increasingly influenced by celebrities and social media. The brand's resurgence is linked to strategic moves such as stock buy-backs to mitigate grey market issues, as well as the recognition
News
The inaugural Miami Watch Summit is set to take place on November 6-7 at The Moore Private Members Club in the Miami Design District, aiming to celebrate the art and culture of horology. This two-day event seeks to reposition Miami as a significant hub for luxury and design
News
Lewis Heath, the Founder and Designer of anOrdain, will present a lecture on grand feu enamel at the Horological Society of New York on November 3, 2025. This ancient technique of enameling, which fuses powdered glass to metal through intense heat, is central to watchmaking's decorative arts. Heath
News
Saquon Barkley, the star running back for the Philadelphia Eagles, has been named a "Friend of the Brand" for H. Moser & Cie., marking a significant partnership as the Swiss watchmaker seeks to expand its presence in the U.S. sports market. Barkley’s relationship with the brand
News
Rolex CEO Jean-Frédéric Dufour is set to speak at Dubai Watch Week, which promises to be a significant gathering of watch industry leaders outside Switzerland. The event will allow attendees to engage in discussions with prominent figures such as Audemars Piguet's Ilaria Resta and Hublot's
News
Rolex is poised to reveal a new model featuring an innovative annual calendar mechanism at the Watches and Wonders event on April 14, 2026. This patent introduces enhancements that allow for instant changes to the date, day of the week, and month, significantly improving readability and ease of use. The
News
The Citizen Attesa Platinum Shine collection showcases the brand's expertise in cutting-edge quartz technology and titanium craftsmanship, featuring limited edition models in a striking platinum hue. With a focus on durability and luxury, these watches incorporate a recrystallised titanium bracelet and a near-scratch-proof Duratect coating.
News
From October 24 to November 2, 2025, Rolex and Cortina Watch are hosting the exhibition Time Zone to Time Zone, which celebrates the evolution of the GMT-Master from a cockpit instrument to a global icon. Launched in 1955, the GMT-Master was designed to help travelers keep track of
News
The Vanguart Orb has emerged as the quintessential luxury watch for the ultra-wealthy, serving as a powerful status symbol that signifies immense wealth and influence. Notable figures such as John Mayer, Ed Sheeran, and Michael Jordan have been seen sporting this remarkable timepiece, underscoring its desirability among elite collectors.
News
The secondary watch market has seen a significant shift, with Rolex losing market share to brands like Omega and Cartier between 2022 and 2025. Once commanding 42% of transaction value on Chrono24, Rolex's share has dropped to 33%, while Patek Philippe and Audemars Piguet have also experienced declines.
News
Tudor is collaborating with Time+Tide to create a unique lounge and library experience in the London Discovery Studio for three months, starting November 26, 2025. This residency allows visitors to learn about Tudor, experience the brand, and purchase its entire catalog in a relaxed environment, contrasting with typical retail
News
Swiss watch exports to the U.S. fell dramatically by 56% in September 2025, largely due to the 39% import tariffs imposed by the U.S. administration starting in August. While this decline was anticipated, it highlights the ongoing challenges faced by the watch industry, which is already grappling with
News
Independent watchmaker MILVA has made a striking debut with its inaugural collection, Cyprès, which merges French craftsmanship with Mediterranean design influences. Founded by engineers Quentin Lidié and Matthieu Marciniak, the Paris-based brand offers three variations of the collection—Marine Blue, Midnight Green, and Ivory Cream—each featuring a domed
News
“Man of the Hour” is an upcoming eight-episode docuseries premiering in November on Discovery, hosted by Wei Koh, that explores the art and humanity of watchmaking. The series takes viewers through various locations, including Los Angeles, Geneva, Paris, and Singapore, showcasing notable figures in independent watchmaking such as F.
News
Isabel Rhodes is stepping down as CEO of Houlden Group at the end of October, marking the search for the company's third CEO in two years. She took over the role in July 2024, succeeding Helen Haddow, and was recognized for her strategic leadership during a transformative period
News
As the price of gold surpasses $4,300 per ounce, luxury watch brands are shifting towards alternative materials like ceramic, titanium, and sapphire to maintain profit margins. These materials not only reduce production costs compared to gold but also appeal to modern consumers who value design and technology over traditional
News
Van Cleef & Arpels has opened its first boutique in Hamburg, occupying 500 square meters across two levels, making it the largest location in Germany. The boutique features a unique façade design inspired by the Elbe metropolis and offers an inviting atmosphere with a bar lounge, private areas, and exclusive
News
François-Henry Bennahmias, former head of Audemars Piguet, and Michael Friedman, the company's head of complications, have both launched new ventures following their departures from AP. Friedman has introduced Pattern Recognition, showcasing its first model, the B-Theory, a curved astronomical tourbillon wristwatch set to launch in 2026.
News
Francis Ford Coppola’s unique F.P. Journe FFC Prototype watch will be auctioned in New York on December 6-7, 2025, with bids starting at $1 million. This timepiece, designed through a collaboration between Coppola and watchmaker François-Paul Journe, features a human hand to indicate time and is
News
The luxury sector is increasingly facing threats from theft and fraud, particularly as the popularity of watches and jewelry as investment assets grows. To safeguard collections, registering items with databases like The Watch Register, which specializes in lost and stolen luxury goods, is essential. Founded in 2014 as a response
News
Francis Ford Coppola's unique F.P. Journe watch, known as the FCC Prototype, is set to be auctioned and could fetch over $1 million. This remarkable timepiece, created from a collaboration between Coppola and watchmaker François-Paul Journe, features a human hand mechanism to indicate time, making it
News
Patek Philippe has achieved remarkable sales growth in the UK, with a turnover increase of 12.4% to £360 million for the fiscal year ending January 31, 2025, outperforming both Rolex and Audemars Piguet, which saw only a 2.4% and 7% rise in sales, respectively. Despite the broader economic
News
This is BuyingTime, a brand new site by Michael Wolf that's just getting started. Things will be up and running here shortly, but you can subscribe in the meantime if you'd like to stay up to date and receive emails when new content is published!