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Mark Zuckerberg has recently been in the spotlight for wearing an almost $1 million Swiss watch during a video announcement about significant changes at Meta, including the end of third-party fact-checking across its platforms. The watch, a Greubel Forsey 'Hand Made 1', is extremely rare, with only a
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Swiss business leaders, including executives from Rolex and Richemont, recently met with U.S. President Donald Trump to express their support for ongoing trade discussions between the U.S. and Switzerland. This meeting, initiated by the Swiss executives, aimed to reinforce the strong economic ties between the two nations and
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Cartier has reopened its stunning showroom in Miami's Design District, showcasing a vibrant and culturally rich environment that enhances the luxury shopping experience. Designed by the renowned architectural studio Diller Scofidio + Renfro, the boutique features a striking glass façade that invites customers inside while maintaining an air of
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The upcoming Antiquorum auction features an impressive array of 600 lots, showcasing notable timepieces that capture the essence of both modern and vintage watchmaking. Among the highlights are the Urban Jürgensen ref. 8, a beautifully crafted piece with a Frederique Piguet movement, and the iconic Heuer Monaco ref. 1133, celebrated
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Sotheby’s is hosting a significant auction to celebrate the 250th anniversary of Breguet, marking the most important sale dedicated to the renowned watchmaker in over thirty years. Scheduled for November 9, 2025, this landmark event will feature nearly seventy exceptional timepieces that span the late 18th to the late
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Philips' upcoming auction in Geneva will feature two remarkable timepieces once owned by John Pierpont Morgan Jr., the heir to a financial empire and the first chairman of JPMorganChase. Among the items is the first-ever Cartier mystery clock, a Model A sold to Morgan in 1913, which showcases a
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Luxury watches may be seen as timeless investments, but many models depreciate faster than cars, revealing a harsh reality for potential buyers. Notable examples include the Hublot Big Bang Series, which loses 40-60% of its value immediately due to oversaturation in the market, and TAG Heuer's Connected Series,
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The Book of Rolex provides a comprehensive overview of the prestigious watch brand, aimed at both enthusiasts and newcomers. Written by Jens Høy and Christian Frost, the book chronicles Rolex's 120-year history, highlighting its evolution from the Wilsdorf & Davis company to its status as a symbol of
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Watch events play a crucial role in the modern luxury watch industry, offering both opportunities and challenges for brands seeking to connect with consumers. These in-person gatherings facilitate firsthand experiences with products, which are essential for motivated purchasing in a market where online interactions alone often fall short. While the
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Jaeger-LeCoultre's "The Adventure Spirit" Traveling Collection is currently showcased at the boutique in the Forum Shops at Caesars Palace, Las Vegas, from November 1st to 24th. This exhibition features eight decades of sports watch history, highlighting the evolution of the genre through four distinct chapters that
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Fossil Group is undergoing a financial restructuring in both the U.K. and U.S. due to significant financial losses and declining sales, largely attributed to U.S. tariffs and a shift in consumer preferences towards smartwatches. The company's bankruptcy filing highlights the challenges faced by manufacturers of
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Omega House is set to open in the heart of Milan during the Winter Olympics from February 7 to 21, 2026, marking the luxury brand's first winter edition of this exclusive venue. Located within the historic Galleria Vittorio Emanuele II, it promises to be a lavish retreat for
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Studio Underd0g has made headlines by prioritizing customer integrity over profit by canceling a significant US$16,000 order placed by a flipper. The founder, Richard Benc, discovered that the watches were being listed for sale on eBay before they had even shipped, with the seller claiming to have multiple
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To celebrate its 150th anniversary, Audemars Piguet has collaborated with Flammarion to release a nearly 600-page book titled "The Watch – Stories and Savoir Faire." This comprehensive volume provides an in-depth exploration of the world of mechanical watches, blending technical insight with historical anecdotes. It is designed to be
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Cartier has successfully tapped into the growing demand for dressier watches, particularly among Gen Z consumers, who are increasingly influenced by celebrities and social media. The brand's resurgence is linked to strategic moves such as stock buy-backs to mitigate grey market issues, as well as the recognition of
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The inaugural Miami Watch Summit is set to take place on November 6-7 at The Moore Private Members Club in the Miami Design District, aiming to celebrate the art and culture of horology. This two-day event seeks to reposition Miami as a significant hub for luxury and design after the
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Lewis Heath, the Founder and Designer of anOrdain, will present a lecture on grand feu enamel at the Horological Society of New York on November 3, 2025. This ancient technique of enameling, which fuses powdered glass to metal through intense heat, is central to watchmaking's decorative arts. Heath
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Saquon Barkley, the star running back for the Philadelphia Eagles, has been named a "Friend of the Brand" for H. Moser & Cie., marking a significant partnership as the Swiss watchmaker seeks to expand its presence in the U.S. sports market. Barkley’s relationship with the brand
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Rolex CEO Jean-Frédéric Dufour is set to speak at Dubai Watch Week, which promises to be a significant gathering of watch industry leaders outside Switzerland. The event will allow attendees to engage in discussions with prominent figures such as Audemars Piguet's Ilaria Resta and Hublot's Julien
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Rolex is poised to reveal a new model featuring an innovative annual calendar mechanism at the Watches and Wonders event on April 14, 2026. This patent introduces enhancements that allow for instant changes to the date, day of the week, and month, significantly improving readability and ease of use. The
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The Citizen Attesa Platinum Shine collection showcases the brand's expertise in cutting-edge quartz technology and titanium craftsmanship, featuring limited edition models in a striking platinum hue. With a focus on durability and luxury, these watches incorporate a recrystallised titanium bracelet and a near-scratch-proof Duratect coating. Each piece blends
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From October 24 to November 2, 2025, Rolex and Cortina Watch are hosting the exhibition Time Zone to Time Zone, which celebrates the evolution of the GMT-Master from a cockpit instrument to a global icon. Launched in 1955, the GMT-Master was designed to help travelers keep track of time across
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The Vanguart Orb has emerged as the quintessential luxury watch for the ultra-wealthy, serving as a powerful status symbol that signifies immense wealth and influence. Notable figures such as John Mayer, Ed Sheeran, and Michael Jordan have been seen sporting this remarkable timepiece, underscoring its desirability among elite collectors. The
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The secondary watch market has seen a significant shift, with Rolex losing market share to brands like Omega and Cartier between 2022 and 2025. Once commanding 42% of transaction value on Chrono24, Rolex's share has dropped to 33%, while Patek Philippe and Audemars Piguet have also experienced declines.
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Tudor is collaborating with Time+Tide to create a unique lounge and library experience in the London Discovery Studio for three months, starting November 26, 2025. This residency allows visitors to learn about Tudor, experience the brand, and purchase its entire catalog in a relaxed environment, contrasting with typical retail
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Swiss watch exports to the U.S. fell dramatically by 56% in September 2025, largely due to the 39% import tariffs imposed by the U.S. administration starting in August. While this decline was anticipated, it highlights the ongoing challenges faced by the watch industry, which is already grappling with
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Independent watchmaker MILVA has made a striking debut with its inaugural collection, Cyprès, which merges French craftsmanship with Mediterranean design influences. Founded by engineers Quentin Lidié and Matthieu Marciniak, the Paris-based brand offers three variations of the collection—Marine Blue, Midnight Green, and Ivory Cream—each featuring a domed sunray
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“Man of the Hour” is an upcoming eight-episode docuseries premiering in November on Discovery, hosted by Wei Koh, that explores the art and humanity of watchmaking. The series takes viewers through various locations, including Los Angeles, Geneva, Paris, and Singapore, showcasing notable figures in independent watchmaking such as F.P.
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Isabel Rhodes is stepping down as CEO of Houlden Group at the end of October, marking the search for the company's third CEO in two years. She took over the role in July 2024, succeeding Helen Haddow, and was recognized for her strategic leadership during a transformative period
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As the price of gold surpasses $4,300 per ounce, luxury watch brands are shifting towards alternative materials like ceramic, titanium, and sapphire to maintain profit margins. These materials not only reduce production costs compared to gold but also appeal to modern consumers who value design and technology over traditional