Opinion
The recent introduction of the COSC Excellence Chronometer Certification aims to elevate the standards of Swiss-made watches by implementing stricter accuracy and performance metrics. While it requires certified watches to maintain an accuracy of -2/+4 seconds per day during simulated real-world testing and includes additional specifications such as anti-magnetism
Opinion
The Venezianico Arsenale Bizantino watch captivates with its intricate engraving inspired by Byzantine art, seamlessly integrated across both the case and bracelet. Unlike other engraved models, its matte patterns on a polished surface create an elegant aesthetic, enhanced by a gray fumé dial that features a sunray finish. The watch
Opinion
The discussion centers around the concept of horology and what it means to participate in it, particularly in relation to technology and smartwatches like the Apple Watch. Horology is defined as the science of measuring time and the art of creating timekeeping instruments. While traditionally associated with mechanical watches, the
Opinion
The narrative explores the personal journey of a watch enthusiast who decided to abstain from purchasing new watches for an entire year. This period of reflection led to a deeper appreciation for existing pieces and a temporary reprieve from the constant buying and selling that often accompanies watch collecting. However,
Opinion
Breitling has been announced as Aston Martin's new Official Watch Partner, marking the fourth time the luxury car brand has switched watch partnerships in recent years. Previous collaborators, including Jaeger-LeCoultre, Richard Mille, and Girard-Perregaux, have all contributed to a pattern of short-lived relationships characterized more by marketing strategies
Opinion
Luxury watch brands often reject discounting, viewing it as detrimental to their prestige and brand image. However, the concept of "controlled discounting" is proposed as a strategic approach where discounts are integrated into the product's pricing structure, allowing manufacturers to maintain profitability while appealing to consumer
Opinion
The growing popularity of rubber watch straps is reshaping the landscape of watch accessories, as they transition from being primarily associated with sport and dive watches to a versatile option suitable for various styles and occasions. Historically, rubber straps gained traction thanks to advancements in materials like vulcanized rubber, which
Opinion
Morgan Stanley's recent report indicates a stabilization in the secondary watch market after a period of volatility that began during the pandemic. Prices for highly sought-after brands like Rolex, Patek Philippe, and Audemars Piguet have remained strong, with notable increases in market performance observed for these luxury watches
Opinion
The Omega Seamaster Planet Ocean 600M, particularly the third generation model, is celebrated for its robust design and functionality. The watch features a 43.5mm all-brushed steel case and a sandblasted gunmetal-gray dial, emphasizing its tool-like aesthetic. Despite the recent launch of a revamped fourth-generation model that includes more luxurious
Opinion
In 2015, a trip from Amsterdam to Brussels led to the discovery of the Jaeger-LeCoultre Geophysic Universal Time, a watch that left a lasting impression due to its striking design and innovative features, including a world-map dial and a unique deadbeat seconds function. Although initially deterred by the watch'
Opinion
The recent acquisition of Baume & Mercier by the Damiani Group raises questions about the brand's future in a challenging market. Despite having a storied history and a wide distribution network, Baume & Mercier faces significant challenges related to desirability rather than distribution. The mid-market segment, where Baume
Opinion
A personal connection plays a crucial role in the enjoyment and longevity of a watch collection. The exploration of this theme reveals how both music and horology share a deep appreciation for craftsmanship and detail. The personal stories behind each watch, such as those acquired during significant life events or
Opinion
The Orient Star M45 F8 Mechanical Moon Phase introduces a refined addition to the brand's M45 Classic collection, characterized by its elegant design and in-house movement. Available in two versions—a standard model with a silvery white dial and a limited edition with a textured gray gradient dial—
Opinion
Watch enthusiasts find beauty in "patina," which represents the unique marks of wear and time on vintage timepieces. Rather than viewing these imperfections as flaws, collectors see them as personal histories, revealing the interactions a watch has had with its environment. Patina can manifest in various forms, from
Opinion
Christopher Ward has recently expanded its Trident GMT 300 lineup, introducing a new 40mm model with a striking black dial and a black and gray ceramic bezel. This iteration draws visual inspiration from the popular Rolex GMT-Master II configuration known as the “Bruce Wayne.” While previous color options did not
Opinion
The discussion centers around the need for Blancpain to reintroduce water-resistant minute repeaters, highlighting the unique combination of high-end complications and practicality in sport watches. Historically, Blancpain has produced notable models like the Léman Répétition Minutes ref. 2135 and the Léman Aqua Lung Minute Repeater ref. 2835, which demonstrated breakthroughs
Opinion
Satire (maybe): You almost have to admire the efficiency of it all. After months of Switzerland being smacked with a 39% tariff—roughly the diplomatic equivalent of a folding chair across the back—President Trump has graciously agreed to reduce it to 15%. Not because of geopolitical strategy, or economic