rolex
Luxury watch demand is slipping fast as war-driven economic pressure hits consumers, with rising gas prices, mortgage rates, and falling confidence forcing buyers out of a purely discretionary market.
review
The Rolex Land-Dweller 36 has garnered attention for its unique design and features, including a high beat in-house movement and a stylish integrated case. While it initially faced a lukewarm reception from the watch media, the owner's hands-on experience reveals it wears beautifully and offers excellent proportions, feeling
News
Prices for the Rolex GMT Master II, popularly known as the "Pepsi," are approaching $30,000 on the secondary market, driven by the news of its discontinuation. Some dealers are listing the model for as much as $51,850, while the median price is just below $25,000.
News
Rolex has officially confirmed the discontinuation of the GMT Master II with the iconic red and blue Pepsi bezel, notifying authorized dealers that no further deliveries will be made. Customers on waiting lists are being informed to explore alternative models, marking the end of a prolonged period of speculation regarding
editorial
The volatility of gold prices significantly influences the luxury watch market, particularly for brands like Rolex. While gold is a valuable raw material for crafting watches, its market value does not directly dictate the prices of high-end timepieces. Factors such as brand equity, design, and demand play a crucial role
News
Rolex has experienced a 3.3% decline in market share within the secondary market as investor enthusiasm wanes, despite maintaining its position as a market leader by volume. Data from Chrono24 indicates a shift in collector preferences, moving towards more elegant, dressy styles rather than sporty models. This trend includes
editorial
The Rolex Oyster celebrates its 100th anniversary in 2026, a milestone that typically prompts brands to release special editions or commemorative pieces. However, Rolex has consistently refrained from using its own anniversaries as a justification for new releases, as seen with previous milestones like the GMT-Master and Submariner. Instead, the
News
Rolex has unveiled a unique Daytona watch that will be awarded to the winner of the 24 Hours of Daytona, a grueling endurance race taking place in Daytona Beach, Florida. Unlike the special 'Le Mans' edition, this year's trophy is a standard two-tone Cosmograph Daytona ref.
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Rolex is experiencing a significant shift in the secondary market, where average prices are approaching the point of dipping below recommended retail prices due to rising retail costs. As of January 2026, the value retention for Rolex watches has decreased by 3.4% compared to October 2025, now standing at
editorial
The Rolex Oyster Perpetual Land-Dweller marks a significant evolution for the brand, featuring a new sculptural Oyster case with an integrated bracelet and a groundbreaking caliber 7135. This watch introduces 32 new patents, with innovations focusing on both the movement and the case design, showcasing a honeycomb dial and a
News
The secondary market for Rolex watches experienced a significant rise in prices during the first three quarters of 2025, peaking at a median price of £17,000 by mid-September. However, this momentum faded in the fourth quarter, ending the year with a median price of £16,310, marking an annual
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The 2026 Rolex price list reveals a price increase ranging from 2% to 6% depending on the materials and models chosen. This reflects a consistent trend seen in prior years, where gold and platinum models experience more significant price hikes compared to stainless steel variations. The latest price adjustments are
News
Rolex is set to implement a significant price increase across its product lines starting January 1, 2026, with an average hike of 7 percent. Gold models will see the largest increases of about 9 percent, while steel models will rise by approximately 5.6 percent. For instance, the no-date Submariner
News
Rolex prices in the United States are set to rise by an average of 7% starting in January 2026, as revealed by a leaked analysis of the Rolex Master Catalog. Prices for steel watches will increase by approximately 5.6%, while gold models will see a rise of nearly 9%
Feature
A captivating restoration video by the YouTube channel Wristwatch Revival details the extensive work done on a heavily damaged Rolex Deepsea, which was salvaged from a home destroyed by California wildfires. The watch, in a state of severe disrepair, showed significant damage, including a melted movement and disintegrated components. Host
Feature
The Rolex market has undergone significant changes, with prices easing and availability improving, allowing for a selection of models now available below retail. This presents a unique opportunity for those seeking quality timepieces at fair prices. Among these are ten notable models, including the Rolex Explorer 40, which offers a
News
Luxury Swiss has unveiled its new Rolex Boutique in Miami's Design District, a 4,900-square-foot space that blends Rolex's heritage with the vibrant culture of Miami. This boutique is designed as an immersive experience, featuring a striking exterior that reflects the Atlantic's dynamic colors
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Rolex has recently expanded its presence in the luxury retail market by opening a new boutique in the Miami Design District, completing a strategic "golden triangle" of stores in key U.S. states, including New York and California. The Miami boutique, operated by Luxury Swiss, features nearly 5,
Feature
The piece outlines a selection of five high-quality Rolex Submariner homages that provide an appealing alternative for those who admire the iconic dive watch but are deterred by its price. Each watch is described in detail, highlighting its features, build quality, and overall performance. For instance, the Invicta Pro Diver
News
The newly launched Rolex Submariner Date Desk Clock, reference 909010LN, has made headlines after selling for an impressive US$17,750 at auction, significantly surpassing its retail price of US$10,270. This 80mm stainless steel clock marks a novel entry for Rolex, as it is officially listed on their
News
Rolex prices on the secondary market have experienced significant fluctuations recently, leading to confusion among dealers and consumers. Following a surprising slump reported by WatchPro, it was clarified that a data ingestion error had caused misleading readings on the WatchCharts Rolex Index. However, after six weeks, the index continues to
News
President Trump recently received a unique desk clock from Rolex, confirmed to have been presented during a visit from Swiss business leaders aimed at strengthening U.S.-Swiss relations. The clock, described in a letter from Rolex's CEO Jean-Frédéric Dufour as a “modest, refined expression of traditional Swiss
review
The Rolex Perpetual 1908 Settimo is a new addition to the 1908 collection, featuring a yellow-gold dress watch with a unique seven-link bracelet. This bracelet, designed with five slender links framed by two broader ones, enhances the watch's elegant aesthetic and provides a comfortable fit. Powered by the
New Watches
The Rolex Submariner Desk Clock Ref. 909010LN presents a unique take on the iconic Submariner design, offering a desk clock that blends functionality with luxury. Crafted with a hemispherical case and an 80mm glossy black lacquer dial, the clock features applied indices filled with luminous material and a fixed ceramic