review
The Serica 5303‑3 is a vintage‑inspired dive watch that blends classic mid‑century design with modern craftsmanship. Its 39 mm stainless‑steel case, sapphire crystal, and 300‑meter water resistance are complemented by a Soprod M100 automatic movement with 42‑hour power reserve and COSC certification. The watch
review
The Serica Ref. 7505 Field Chronometer is a compact 35 mm tool‑watch that delivers a surprisingly strong visual presence despite its reduced size. Built from stainless steel with a brushed case and polished sides, it features a wide bezel adorned with four polished studs, a domed sapphire crystal, and
New Watches
Serica’s newest offering, the Ref. 7505 Field Chronometer, brings a compact 35 mm case to the brand’s rugged field watch line while maintaining the durability and tool‑watch aesthetics that define its heritage. The watch features a 9.6 mm thick case, a screw‑down crown, solid steel
New Watches
Serica has unveiled the 5330 Dive Chronometer, marking the brand's first time incorporating a date window into its designs. This new watch retains the 39mm stainless steel case and dimensions of its predecessor, the 5303-1, but features a distinctive dark gray ceramic bezel and a matte black
New Watches
The Serica Ref. 6190 TDM is a limited-edition watch created exclusively for the Thai domestic market, featuring a unique twist on the classic California dial design. It incorporates Thai numerals in its layout, replacing traditional Arabic numbers, which adds an original and culturally significant element to the watch. The
review
The Serica Parade Linen ref. 1174-3 is a unique blend of elegance and ruggedness, positioning itself as a standout dress watch from the French brand Serica, known primarily for its sport and tool watches. This model features a linen-textured dial in a sophisticated tobacco brown, which contrasts with
New Watches
The Serica Ref. 6190 TXD marks the return of the brand's Tuxedo dial, a two-tone design first introduced nearly four years ago. This new model features a sophisticated three-tone layout, enhancing depth and contrast while maintaining the compact and ergonomic dimensions of the 6190 line. Made
New Watches
The Serica 6190 TXD is a new addition to the brand's collection, featuring a distinctive black and beige tuxedo-style dial that enhances its elegant appeal. This model maintains the same 37.7mm stainless steel case as its predecessors but incorporates improved design elements such as a more
New Watches
Serica has introduced its new Expedition Bracelet, designed to be both sophisticated and functional. This bracelet features a stainless steel Milanese mesh core surrounded by stainless steel links, offering a unique aesthetic that combines flexibility and style. The bracelet is equipped with a spring-loaded clasp for easy adjustments, allowing
New Watches
Serica has unveiled the new Parade "Linen" collection at the Windup Watch Fair in New York City, a strategic venue for watch brands to connect with enthusiasts. The Parade line, which debuted last year, is characterized by its unique "stadium" shaped case inspired by Roman architecture,