watches-and-wonders-2026

watches-and-wonders-2026

Watches and Wonders 2026 Preview: What to Expect from Audemars Piguet's Return

Audemars Piguet's return to Watches & Wonders in 2026 is anticipated to bring forth innovative advancements, particularly in materials such as ceramic and tantalum. This return is seen as a significant reinvention for the brand, moving away from previous marketing strategies that focused on influencer events and celebrity