The 1916 Company Launches Collector’s Lounge Concept in Manhattan Beach Showroom
The 1916 Company has launched a Collector’s Lounge concept within its new showroom in Manhattan Beach, California, marking a significant expansion of this unique retail space, which was previously only available in standalone locations worldwide. This showroom features a dedicated area for high-end Swiss watch brands such as Rolex, Breitling, and Tudor, alongside an extensive selection of jewelry. The 5,800 square foot store includes a 1,350 square foot Rolex shop-in-shop, where customers can explore both new and pre-owned collections, including those from The 1916 Company’s renowned Pre-Owned Collection. The establishment of the Manhattan Beach location aligns with the company’s vision of merging exceptional new and pre-owned watch collections while promoting independent watchmakers. The showroom includes a High Horology area anchored by De Bethune, showcasing luxury timepieces from various esteemed brands. The leadership emphasizes the importance of personal service and meaningful client relationships, creating an inviting space where customers can engage with the offerings at their own pace, reflecting the character of the local community.
Buying Time Analysis: The introduction of the Collector’s Lounge concept at The 1916 Company's Manhattan Beach showroom signifies a pioneering move in the luxury watch retail space, merging high-end pre-owned items with renowned brands and facilitating a unique customer experience that emphasizes personalized service and community engagement.
