The 1916 Company says De Bethune was never for sale
De Bethune, the avant‑garde Swiss watchmaker, remains under the ownership of The 1916 Company, which refuted rumours that the brand was for sale. While François‑Henri Bennahmias pursued a minority stake, discussions did not lead to a deal, prompting the company to focus on its own growth plans as it approaches the brand’s 25th anniversary. Recent auction results show steady demand, with several DB25 models achieving premiums above estimates, and standout sales such as the DB15 Number 001 fetching over $400,000, underscoring the brand’s niche appeal and collectible status. The 1916 Company continues to invest in De Bethune’s distinctive design and technical expertise, emphasizing low‑volume production, in‑house component manufacturing, and the visionary work of founder Denis Flageollet. Industry experts see potential for broader collector interest if the brand maintains its limited output and highlights its heritage, positioning De Bethune alongside other independent watchmakers like F.P. Journe and Voutilainen as a long‑term growth story.
Buying Time Analysis: The story highlights the strategic significance of De Bethune’s ownership and potential growth, illustrating how The 1916 Company’s decision to retain the brand—amid rumors of a sale—underscores its value in the luxury watch market and its role in shaping the future of independent horology.
