The 2025 GPHG: Breguet Wins The Aiguille d'Or

The 2025 GPHG: Breguet Wins The Aiguille d'Or

The 2025 Grand Prix d'Horlogerie de Genève (GPHG) celebrated the achievements of the watchmaking industry in Geneva, culminating in Breguet winning the prestigious Aiguille d'Or for its Classique Souscription 2025, marking a significant milestone in the brand's 250th anniversary. The event highlighted various categories where top watchmakers showcased their best work, despite the absence of major brands like Patek Philippe and Rolex, emphasizing the competitive spirit and quality of craftsmanship present among the nominees and winners. Other notable winners included Daniel Roth for Time Only with the Extra Plat Rose Gold, Urban Jürgensen for Men's with the UJ-2, and Bovet for Men's Complication with the Récital 30. The evening also featured awards for Ladies' watches, with Gérald Genta's Gentissima Oursin Fire Opal taking home the prize, and Chopard's Imperiale Four Seasons winning in the Ladies' Complication category. Additionally, the event acknowledged Greubel Forsey's Nano Foudroyante in the Mechanical Exception category, showcasing a blend of technical innovation and elegant design, while various brands across different price points were recognized for their contributions to the horological landscape.

Read the full article from Hodinkee

Read more

EMPTY BOUTIQUES, BORED SALESPEOPLE, NO BUYERS | What's Wrong With the Luxury Watch Market? - YouTube - Master Watchmaker

EMPTY BOUTIQUES, BORED SALESPEOPLE, NO BUYERS | What's Wrong With the Luxury Watch Market? - YouTube - Master Watchmaker

The luxury watch market is facing significant hurdles as boutiques remain empty, sales staff appear disengaged, and the pool of buyers dwindles. These challenges highlight a disconnect between traditional retail approaches and the evolving preferences of contemporary consumers, who increasingly seek digital experiences and personalized service. To remain viable, the

Copyright 2026 - Jupiter Mars LLC