The Big Interview: Hélène Maslin, deputy CEO, TimeVallée
Hélène Maslin, the deputy CEO of TimeVallée, discusses the recent opening of a new boutique in Arcadia, Greater Los Angeles, in collaboration with CH Jewelers. This marks the third TimeVallée location in North America, following openings in Montreal and New Jersey. Each boutique is uniquely tailored to its local market while maintaining an immersive luxury experience. The Arcadia store features seven prestigious brands, including Baume & Mercier and Chanel, and includes a VIP salon and watch-servicing facilities to enhance customer experience and support long-term ownership. Maslin highlights TimeVallée's continued growth, with around 50 boutiques in 15 countries, each operated by external partners who understand their local clientele. The concept thrives on offering a curated selection of luxury watches and jewelry, catering to both new buyers and seasoned collectors. Emphasizing the importance of local relevance, each store's brand mix is intentionally different to meet the needs of its specific market. TimeVallée aims to provide a stable, long-term initiative that adds value to both its partners and clients while adapting to the evolving retail landscape.
