THE BIG INTERVIEW: TAG Heuer CEO Antoine Pin
TAG Heuer CEO Antoine Pin emphasizes the brand's commitment to innovation and technology during Dubai Watch Week, showcasing their TH-LAB research and development center. Rather than solely focusing on heritage, Pin argues for a shift towards leading the market through technological advancements, highlighting their unique capabilities in areas like microns and materials science. He expresses pride in the company’s history of innovation while underlining the necessity for TAG Heuer to inspire and excite customers rather than merely reacting to market demands. The conversation also touches on the current state of the luxury watch market, acknowledging a slowdown in sales but asserting that TAG Heuer remains focused on producing exceptional products, including the limited-edition Monaco Split-Seconds Chronograph Air 1. This watch, priced at CHF 150,000, exemplifies their cutting-edge manufacturing techniques and the philosophy of meaningful innovation. Pin believes that in an inflationary environment, luxury consumers still seek distinctive offerings, and TAG Heuer aims to provide that by highlighting their technological and design advancements.
