THE BIG INTERVIEW: Watches of Switzerland CEO Brian Duffy
Brian Duffy, CEO of Watches of Switzerland, discusses the company's philanthropic initiatives, emphasizing the establishment of the Watches of Switzerland Group Foundation to enhance the structure and focus of their charitable work. The Foundation, aimed at addressing youth, education, and disadvantage, has raised £8.5 million, which is evaluated for its impact on young people's employment opportunities and community support. Duffy highlights the importance of long-term partnerships and measurable outcomes, ensuring that their contributions lead to genuine improvements in the lives of those they support. Duffy shares that their charitable campaigns not only raise funds but also increase awareness about the challenges faced by young people, engaging colleagues, clients, and partners in a shared mission. He emphasizes the need for businesses to identify issues that align with their values and to embed philanthropy into their culture. The recent recognition he received with the King’s Trust Individual Impact Award reflects the collective efforts of the entire group and reinforces the belief that business leaders have a responsibility to create opportunities for those in need.
