THE BIG INTERVIEW: Zadok Jewelers' Jonathan Zadok
Zadok Jewelers has recently opened a new multibrand store in Austin, Texas, anchored by Rolex, expanding from their original location in Houston. The Austin store, while slightly smaller at 11,000 square feet, is designed to provide an intimate shopping experience with separate areas for Rolex, Tudor, Panerai, and IWC boutiques. The location in The Domain, a high-traffic outdoor lifestyle mall, allows for greater walk-in customer engagement compared to the more destination-driven Houston store. Jonathan Zadok, CEO, emphasizes the importance of Southern hospitality and the store's ability to attract both local and tourist clientele. The conversation also highlights the impact of the luxury watch market, particularly in light of fluctuating tariffs on Swiss imports in 2025. Zadok reflects on how the recent agreement to cap tariffs at 15% provides clarity for planning with Swiss partners, alleviating some uncertainty that previously affected business. He acknowledges the challenges posed by rising gold prices and the importance of maintaining a commitment to quality and service, ensuring customers receive genuine Swiss watches and expert advice despite market fluctuations.
