The Business of Watches Podcast: Frederique Constant CEO Niels Eggerding On Why He's Fighting To Keep FC's Perpetual Calendar Under $10,000
The podcast features an engaging conversation with Niels Eggerding, the CEO of Frederique Constant, who discusses the challenges of maintaining the brand's value proposition while producing high-quality timepieces. Eggerding has overseen the introduction of high horology features like perpetual calendars and tourbillons, but faces difficulties due to rising costs and U.S. tariffs. Despite these obstacles, more than 90% of the brand's production remains in the value-priced segment, reflecting the delicate balance between affordability and luxury. During the discussion, Eggerding emphasizes the importance of keeping the price of the perpetual calendar under $10,000 to appeal to a broader audience. He highlights the brand's success in the women's watch segment and shares insights into the evolving U.S. market. Frederique Constant aims to enhance its reputation as a serious watchmaker while ensuring profitability for its parent company, Citizen of Japan. The conversation delves into industry trends, pricing strategies, and the brand's innovative approach to watchmaking.
