The Business of Watches Podcast: Gerald Charles CEO Federico Ziviani Makes The Case For Another Genta-Linked Brand
The podcast features an interview with Federico Ziviani, CEO of Gerald Charles, who discusses the legacy of Gérald Genta, a renowned watch designer known for creating iconic timepieces. Following the sale of Genta’s eponymous brand to Bulgari and LVMH, he established Gerald Charles, which has evolved under Ziviani’s leadership since 2019. The brand has shifted from producing bespoke pieces for affluent clients to offering a wider range of watches, increasing production from 200 to over 1,500 annually, with average prices around CHF 27,000. The conversation also touches on recent developments in the watch industry, including Rolex's dominance in the market, capturing over 60% of sales for Swiss watches priced above CHF 3,000, and the introduction of a new standard by the Contrôle Officiel Suisse des Chronomètres (COSC) aimed at enhancing accuracy and precision testing. Ziviani expresses his enthusiasm for the family-owned brand and argues for its value in the competitive landscape of luxury watches, inviting listeners to engage with their thoughts and questions in the comments.
