The Business of Watches Podcast: Inside Lorier Watches' Acquisition with Lorenzo Ortega and Blake Malin
Lorier Watches, a New York‑based boutique founded in 2017, built a reputation for vintage‑inspired, everyday‑wear watches offered at approachable prices. Rapid growth strained the small operation, leaving co‑founders Lauren and Lorenzo Ortega unable to meet rising demand, which threatened the brand’s future. A conversation with Blake Malin, co‑founder of the established content, retail, and watch‑event company Worn & Wound, opened a new path, leading to Worn & Wound acquiring Lorier Watches. This partnership aims to sustain Lorier’s success while leveraging Worn & Wound’s resources and expertise.
Buying Time Analysis: The story highlights how strategic acquisition by Worn & Wound rescued Lorier Watches from potential shutdown, illustrating the importance of timely partnerships in sustaining boutique watch brands and preserving their design legacy.
