The Business of Watches Podcast: Interview with Studio Underd0g Founder Richard Benc
The episode features a conversation with Richard Benc, the 33‑year‑old founder of Studio Underd0g, a rapidly growing watch brand known for its irreverent style and affordable, design‑driven timepieces. Since its launch in 2020, the company has expanded significantly, producing around 14,000 watches last year and becoming the largest mechanical watch assembler in the United Kingdom. Strategic investments in the supply chain, including the acquisition of the assembly and after‑sales service company, have allowed Studio Underd0g to maintain control over production and quality while scaling its operations. Looking ahead, Studio Underd0g plans to open a new public retail space called the “D0ghouse” in Maidenhead, offering a showcase for the brand’s craftsmanship and processes. The upcoming launch of the 04Series collection promises to push the brand into new mechanical territory, further solidifying its position as an innovative player in the watch industry.
Buying Time Analysis: This story highlights how Richard Benc’s strategic growth of Studio Underd0g—scaling production, controlling the supply chain, and launching a flagship retail space—demonstrates innovative, localized manufacturing reshaping the luxury watch industry.
