The Business of Watches Podcast: Norqain CEO Ben Küffer On The NHL Partnership And The Challenge Of Standing Out In A Crowded Market
Ben Küffer, the CEO of Norqain, discusses the challenges faced by the brand in distinguishing itself within the competitive watch market. The conversation highlights Norqain's unique strategy of collaborating with former and current professional athletes who serve as brand ambassadors, investors, and executives. A significant development for Norqain is its partnership with the National Hockey League, facilitated by co-founder Mark Streit and investor Sidney Crosby, which aims to elevate the brand's visibility in the luxury watch sector. The episode also touches on the success of Norqain's 'Enjoy Life' Freedom 60 chronograph, which has resonated with consumers thanks to its playful ice cream-themed colors and endorsement from Mark Wahlberg. Despite its popularity, the brand is considering discontinuing this model temporarily. Additional discussions include recent industry news, such as Richemont's sale of Baume & Mercier and Omega's launch of a new diver's watch for the Milano Cortina Winter Games, providing a comprehensive overview of current trends and developments in the watch industry.
