The Business of Watches Podcast: TanTan Wang and Griffin Bartsch Discuss New York Watch Week and Its Market Implications
The episode recaps New York Watch Week, highlighting the surge in U.S. demand for luxury timepieces and the record Swiss export value of over CHF 4.3 billion in 2025. Griffin Bartsch and TanTan Wang discuss the event’s major activations—from INDIES.NYC and the FHH Forum to WatchTime and Windup NYC—examining how brands are engaging American consumers and whether the market’s growth is sustainable. The conversation also explores upcoming releases and industry initiatives, featuring insights on new models from brands such as MB&F, Tudor, Blancpain, and Urwerk. Listeners receive a promotional offer from Watches of Switzerland and are encouraged to share thoughts in the comments while subscribing to the podcast across major platforms.
Buying Time Analysis: This episode captures key insights from New York Watch Week, highlighting the U.S. market’s surge in luxury watch demand and its implications for brands seeking to secure long‑term growth in the premier American watch arena.
