The Business of Watches Podcast: The Head Of Montblanc's Timepieces Division Laurent Lecamp On Minerva, Hairsprings, And What's Next For The Brand
The podcast features Laurent Lecamp, the Head of Montblanc's Timepieces Division, discussing the prestigious Swiss watchmaker Minerva, known for its exceptional craftsmanship since 1858. Lecamp elaborates on Minerva's commitment to quality, particularly its practice of producing its own hairsprings, which distinguishes it within Montblanc's broader watchmaking operations. He also shares insights into the brand's strategy and future direction, emphasizing a personalized approach to customer relations by referring to clients as "fans" rather than mere customers. The episode begins with a discussion of current business headlines in the watch industry, including potential executive changes at TAG Heuer and Omega’s strategic moves with its new Speedmaster model. The conversation also touches on Lecamp's passion for extreme marathons, where he occasionally wears Minerva or Montblanc timepieces. The podcast promises engaging dialogues and encourages listener participation through comments and questions, ensuring a dynamic exchange of ideas within the watch community.
