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The decline of the watch industry: Future winners & losers - YouTube - This Watch, That Watch

Editorial Staff

20 Sep 2026

The watch industry is undergoing a significant transformation, with traditional manufacturers facing declining demand while new players emerge as potential leaders. This shift highlights changing consumer preferences, technological advancements, and the growing importance of innovative design and smart features, reshaping market dynamics for stakeholders. Identifying the emerging winners and losers is crucial for understanding future opportunities, as companies that adapt to these trends can capitalize on new growth avenues, whereas those resistant to change risk losing relevance in the evolving landscape.

American Watchmaking: A Historical Overview

American watchmaking began in the early 16th century with handcrafted pocket watches that were expensive and produced slowly, but the industry transformed in the 19th century when innovators introduced interchangeable parts and automated machinery. Companies such as Waltham, Ingersoll, Hamilton, Elgin, and Bulova pioneered mass production, making reliable timepieces affordable

Guillaume Laidet Discusses Vintage Revivals and Modern Innovation in Watchmaking

Guillaume Laidet, a French entrepreneur, has rebuilt several historic watch brands, most notably Nivada Grenchen, while also co‑founding the futuristic SpaceOne. Drawing on a childhood fascination with mechanical watches, he revived Nivada Grenchen by faithfully reproducing vintage designs such as the Depthmaster and F77, listening closely to collector communities

Timex Introduces a Serious Affordable Dive Watch Rivaling Seiko

Timex’s new Deepwater Meridian 200 HEV Automatic brings professional‑grade dive features to the affordable market, offering a helium escape valve, 200‑meter water resistance, screw‑down crown and caseback, ceramic bezel, sapphire crystal and a Miyota automatic movement with a 40‑hour power reserve. Priced at $469 for

Auret Launches Mederi Collection: Swiss Craft Meets Colombian Soul

Auret’s debut Mederi collection merges Swiss watchmaking precision with Colombian cultural roots, presenting a 40 mm stainless‑steel case featuring a distinctive 12‑sided bezel and a concentric guilloché dial that creates rippling wave patterns. The watch houses an automatic Sellita SW260 D4 movement with a 41‑hour power

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American Watchmaking: A Historical Overview

Guillaume Laidet Discusses Vintage Revivals and Modern Innovation in Watchmaking

Timex Introduces a Serious Affordable Dive Watch Rivaling Seiko

Auret Launches Mederi Collection: Swiss Craft Meets Colombian Soul