The New Louis Erard x Monica Bonvicini NOT FOR YOU
The Louis Erard x Monica Bonvicini NOT FOR YOU watch represents a unique collaboration between the Swiss watch brand and the Italian multimedia artist, known for her provocative installations. Released in a limited edition of 178 pieces, this timepiece captures the essence of Bonvicini's thought-provoking work, which critiques social and political institutions while exploring themes of power and consumerism. The watch features a 39mm polished stainless steel case and a black Clous de Paris guilloché dial, prominently displaying the "NOT FOR YOU" message in mirror-polished appliqué, echoing the glare of light bulbs from her original installation. Equipped with the Sellita SW 261-1 automatic movement, the watch provides a 38-hour power reserve and is designed for both style and functionality. It comes with a black Baranil calfskin strap and is water-resistant up to 50 meters. Priced at CHF 3,900, the watch blends contemporary art with luxury horology, making a statement about the nature of art as a consumable product while inviting wearers and onlookers to reflect on its deeper implications.
