The Sero Watch Company Signature Collection
The Sero Watch Company is launching its Signature Collection, a modern dress watch inspired by classic designs from the 1930s to the 1950s. Crafted by Dutch watch enthusiasts Sergine Röntgen and Robert van de Stadt, the watch features a compact stainless steel case measuring 37.5mm in diameter and 9.5mm in height, ensuring a slim profile. The dial comes in four color options—Silver, Champagne, Blue, and Red—boasting machine-engraved Breguet-style numerals and thermally blued hands. It incorporates the reliable Sellita SW-210-1B movement, offering 45 hours of power reserve and a water resistance of 100 meters. Available with either an ostrich leg or Epsom leather strap, or a stainless steel Beads-of-Rice bracelet, the Signature will be priced starting at EUR 899 for the first 150 orders, with a final retail price of EUR 1,199. Sales are set to begin at the end of Q1 2026, and interested buyers can register for updates on the launch. The watch combines vintage aesthetics with modern mechanics while maintaining affordability, appealing to both watch enthusiasts and collectors alike.
