The Superlative Podcast: Jason Chevrolat on Preserving Traditional Watchmaking
The podcast episode features an in‑depth conversation between Ariel Adams, founder of aBlogtoWatch, and Jason Chevrolat, co‑founder of Bonniksen. They explore the philosophy and ambition behind launching an independent watch brand that embraces traditional watchmaking techniques. Jason explains how Bonniksen’s connection to the historic carousel complication and the influence of the Time Æon Foundation shape the brand’s identity, and discusses its participation in the prestigious Naissance d’Une Montre IV project. The dialogue highlights the importance of preserving disappearing watchmaking skills and the value of creating timepieces with genuine credibility. The discussion also delves into the practical challenges of building a brand from the ground up, including the difficulties of hand‑crafting watches and the sacrifices required to realize an ambitious vision. Topics such as independent watchmaking, collector culture, and the influence of established houses like Greubel Forsey are examined, alongside Bonniksen’s long‑term goal of supporting education and future generations of makers to ensure the survival of traditional watchmaking.
Buying Time Analysis: This story is important because it highlights the effort to preserve traditional watchmaking techniques through the launch of Bonniksen, emphasizing education, craftsmanship, and the cultural value of maintaining historic horological skills.
