The Time to Watches Village: A Celebration of Independent Watchmaking in 2026
Time to Watches is set to return for its fifth year during Geneva Watch Week in April 2026, taking place at Villa Sarasin and expanding into a watchmaking "Village" that includes various new spaces. This evolution aims to create a more fluid and curated experience while maintaining a focus on independent watchmaking. With over 85 exhibiting brands, the event emphasizes innovation, authenticity, and a human approach to luxury, showcasing both well-known and emerging names in high horology. The gathering is designed to foster meaningful interactions among journalists, influencers, retailers, and watch enthusiasts, featuring informal breakfasts, engaging encounters, and creative activations throughout the venue. The event's social hub, the Garden, is intended to be vibrant and welcoming, offering food, drinks, and a space for attendees to connect. As it grows, Time to Watches aims to enhance the emotional experience of the event, with plans for an edition in Las Vegas later in May, further extending its influence in contemporary watch culture.
Buying Time Analysis: The Time to Watches event is significant as it not only highlights the growing community of independent watchmakers but also fosters genuine connections and conversations in a relaxed environment, ultimately enhancing the appreciation for artisanal craftsmanship and innovation in the luxury watch industry.
