These alternative indies could help you beat Swiss watchmaker’s new year price rises
As Swiss watchmakers face significant price increases due to tariffs and inflation, there has been a rising interest in alternative independent brands from countries like France and Germany. These independent watchmakers are redefining the watch market by directly engaging with consumers through social media and creating unique, authentic products. Organizations such as the Alliance of British Watch and Clock Makers and Francéclat in France are championing these brands, showcasing them alongside traditional Swiss houses at various exhibitions. The demand for non-Swiss watches has been bolstered by the increased costs associated with Swiss timepieces, prompting consumers to explore innovative options that emphasize local craftsmanship and design. Several notable independent brands are highlighted for their creative approaches to watchmaking. For instance, 1977 aims to rebuild the French watchmaking ecosystem with locally sourced materials and certified French origin. Pequignet has maintained its identity by developing in-house movements while supporting regional industries. Brands like B.R.M Chronographes draw inspiration from motorsport, employing advanced materials and customizations in their designs. Meanwhile, Hegid emphasizes modularity for personalization, and Beaubleu stands out with its poetic design language. Overall, these independent watchmakers are gaining traction as viable alternatives to traditional Swiss brands, appealing to a new generation of watch enthusiasts who value uniqueness and craftsmanship.
